In fact, in addition to this single-store cooperation model, many franchised brands also provide regional agency cooperation model. Compared with the way that entrepreneurs who join a single store only open one branch, regional agency means that entrepreneurs can obtain the agency right of the whole region, so that they can open multiple branches in the region according to specific market conditions. Moreover, after the entrepreneur obtains the agency right of the whole region, only the entrepreneur can open a franchise store of this brand in this region, and others have no right to open a franchise store of this brand in this region unless the entrepreneur authorizes others to open a store in this region, thus avoiding the competition with other entrepreneurs of the same brand, thus well ensuring the interests of entrepreneurs. In contrast, if a single store joins, it can only open a branch, and it has no right to interfere with other entrepreneurs to open other stores of the brand in the same area.

Of course, in order to ensure the interests of franchisees, regular franchisees will provide regional protection policies for franchisees. Although different entrepreneurs can open franchisees of the same brand in the same region and city, they must be separated by a certain distance to avoid vicious competition in the same business circle. Since the regional agent has obtained the authorization of the whole region, the corresponding agency fee will definitely be much higher than that of a single store. For example, the total cost of joining a brand is around100000, so the agency fee of regional agents may be around one million or even higher, depending on the size of the region. If it is only a city or a certain district of a city, the regional agency fee will be cheaper, but if it is a province or a province and a large region, the regional agency fee will be much higher.