Vitasoy went on sale on April 3rd, 1940. The first Vitasoy factory is located in great george street, Causeway Bay, Hong Kong Island. Only six bottles of soybean milk were sold on the first day, and the price was 60 Hong Kong dollars. In the early days, Vitasoy was delivered to your door by a shop assistant on a bicycle. In addition, the early Vitasoy milk was not disinfected and needed to be drunk on the same day, otherwise it would go bad, so it was not welcomed by consumers. Before the war, about 65,438+0,000 bottles were sold every day.
During the Japanese occupation, the Vitasoy factory was shut down, and Hong Kong resumed production after regaining its light. 1950 moved to Wong Chuk Hang, Aberdeen. Apart from daily delivery, it was sold by retailers. Since 1953, the sales volume of vitasoy milk has been sterilized at high temperature and does not need to be refrigerated. By the middle of 1950' s, it reached 65438 per year. When vitasoy milk was first introduced, soy milk was not processed, and 1962 added Maijing vitasoy milk. In the same year, a new factory was built in Kwun Tong Industrial Zone, Kowloon. 1987 tuen mun factory in new territories was completed and became the headquarters of the group. 1On March 30, 1994, Vitasoy Group was officially listed on the Hong Kong Stock Exchange, and the first day's share price was about 1.5 Hong Kong dollars. In the same year, the factory in China, Guangdong and Shenzhen was officially put into production. 1998, which was put into production in Shanghai and Nassoa plant in Ayre, Massachusetts, USA.
Early Vitasoy was sold in a wide-mouthed bottle, and later it was changed into a glass bottle for soda. 1975 Tetra Pak packaging equipment was introduced from Sweden for the first time, 250 ml paper packaging was added, and the product was sterilized at ultra-high temperature, so that the product could be preserved for many months. 1976, Vitasoy introduced a series of juice drinks of Vitasoy brand, and 1979 introduced lemon tea and chrysanthemum tea. 1984 introduced 375 ml large package, and in 2000 introduced 125 ml small package for the convenience of children. There are even aluminum cans for sale at present.
Because Vitasoy has always advertised its healthy image when it went on the market, it advertised under the slogan "It's not as simple as soda" (not just soda), otherwise people might wonder why Vitasoy is called steam-free soda. This is because in the 1940s and early 1980s, people's knowledge level was generally low, and all soft drinks in Hong Kong at that time were collectively referred to as soft drinks. Time has passed, and no one has called milk drinks soda, so modern people can't understand the advertising words at that time. Many schools with strict school rules also make an exception and allow school canteens to sell vitasoy milk.