The character on the KFC logo is Colonel Harlan Sanders, the founder of KFC.

1. In 1935, Sanders' fried chicken was already famous. In order to thank him for his special contribution to the state's food, Kentucky Governor Ruby LaFond officially awarded him the rank of Kentucky Colonel, so people called him "Dear Colonel Sanders."

2. In 1939, Colonel Harland Sanders formulated a secret recipe for fried chicken containing 11 kinds of seasonings in a restaurant in Corbin, Kentucky.

3. In 1952, Colonel Harlan Sanders founded the original fried chicken franchise business, which was the beginning of KFC. At the same time, the first authorized KFC restaurant in Salt Lake City was established. This was the beginning of the world's catering franchise.

4. In 1955, Colonel Sanders' KFC Co., Ltd. was formally established. It later developed into one of the American multinational restaurant chains, the second largest fast food and the largest fried chicken chain enterprise in the world.

Extended information:

The development history of the KFC logo:

1. 1952-1977,

Harlan Sanders in He began operating his Sanders gourmet restaurant in 1930, while the KFC fast food restaurant chain was officially established in 1952. From the beginning, the colonel appeared in the LOGO with his classic bow tie, glasses and goatee. He gradually changed from the serious image at the beginning to a smile on his face.

2. 1977-1991,

In 1978, two years before the colonel's death, KFC adopted a new LOGO. It incorporates a smoother image of the colonel and overlays the brand name, with the letters "K" and "i" cleverly joined together.

3. 1991-1997,

In 1991, KFC abbreviated the brand name to "KFC" to avoid the negative impact of the word "fried". In addition, the LOGO uses a strong red color combined with a modern striped image, while the image of the colonel remains unchanged.

4. 1997-2006,

In 1997, KFC was acquired by Sankang Catering Group, thus launching a new brand image. The image of the colonel is more lively and prominent in two-tone shading, appearing at a slight angle against a red background. In 2002, KFC was sold to Yum Brands.

5. 2006-2014,

In 2006, the colonel’s white suit turned into a red chef’s apron, as if he was personally preparing food in the kitchen. Smooth black lines make the colonel's expression clearer and more vivid, and the black brand name is placed directly below the LOGO.

6. From 2014 to present,

KFC has launched a new image logo. The new logo launched this time "takes off" the colonel's red apron.

Baidu Encyclopedia-KFC