It is reported that the original brand of China braised chicken rice "Yangmingyu braised chicken rice" will open its first branch in the United States in Tustin, California on September 1th.
The braised chicken rice, which is popular in China, is about to enter the American market. What problems will it face? According to related reports, this restaurant features only one dish-braised chicken rice. At present, it has opened more than 6, branches in China, Singapore, Australia and Japan, and they also plan to let this dish of braised chicken sweep across the United States.
The first branch of the restaurant in the United States is located in Orange County, covering an area of about 139 square meters and will provide 4 seats.
why did the restaurant choose to open in tustin?
The restaurant is not located in San Gabriel Valley, one of the largest Chinese communities in the United States. In this regard, the CEO of the restaurant said that because the landlord here gave them attractive prices, and the transportation from tustin City to many communities in Orange County was very convenient.
However, the company also has plans to expand restaurants to the national market, and cooperate with some local stores to promote them. Most of the expansion methods will be through franchising.
I believe that the taste of this dish will spread the unique flavor of Chinese food, so that foreigners can also open their taste buds to Chinese food.