Wrong, wrong, wrong, Beijing Daoxiang Village and Suzhou Daoxiang Village have nothing to do with each other! This has a huge relationship with traditional snacks and trademark law!

Daoxiang Village originated in Suzhou. There are many branches of traditional Daoxiang Village in China, including Beijing, Suzhou, Baoding and other more prosperous cities in ancient times! Daoxiang Village in Beijing was hit during the Cultural Revolution and closed down! By the end of the 1980s, in order to support traditional snacks, the state resumed production. There were Soviet-style snacks with northern characteristics, but no trademarks were registered. Suzhou Daoxiang Village developed in Suzhou with obvious southern characteristics; Baoding Daoxiang Village has always been average.

With the popularization of trademark law, Baoding Daoxiang Village was the first to register the "Daoxiangcun Trademark". Beijing and Suzhou had relatively weak trademark awareness at the time, so the first person to hold the "Daoxiangcun Trademark" was Suzhou Daoxiangcun.

Baoding Daoxiang Village once wanted to transfer the trademark to Beijing Daoxiang Village for several million yuan, but Beijing Daoxiang Village did not accept it and regretted it for the rest of its life. Later, Baoding Daoxiang Village joined Suzhou Daoxiang Village with its trademark, and Suzhou Daoxiang Village became the only one holding the trademark. Manufacturers with the "Daoxiangcun" trademark have set up a series of branches such as Sudao Beijing Company and Heze Company as the company develops.

However, Beijing Daoxiang Village has obtained the "Sanhe" trademark and the right to use the name of Daoxiang Village by virtue of its traditional snacks and its status as a 'relative of the emperor'.

Beijing Daoxiang Village and Suzhou Daoxiang Village have no relationship.

Beijing Daoxiangcun is now all directly-operated stores and never offers discounts! Su Dao has many channels to enter the Beijing market, including agency franchises and large discounts! I hope my answer can help you, and I hope you will adopt it.