Qianji was established in 2000.
The Qianji brand was founded in 2000. On New Year's Day in 2000, Xiangfan Qianji Supermarket Chain Co., Ltd. was established to engage in chain supermarket operations. Under the leadership of the board of directors, "Qianji" became a well-known chain store in Xiangfan area. Retail brands.
In March 2005, the company began to implement industrial transformation and development and entered the baked food industry. The company headquarters moved to Wuhan and Wuhan Qianji Food Co., Ltd. was established. "Qianji Western Cake" is the name of the chain store of Wuhan Qianji Food Co., Ltd.
"Qianji" is the registered trademark of Wuhan Qianji Food Co., Ltd. In April 2006 and May 2009, the "Qianji" trademark was rated as "Famous Trademark of Hubei Province" for two consecutive years. . In December 2012, the "Qianji" trademark was recognized as "China's Well-known Trademark".
"Qianji" products are positioned in the consumer market that pays attention to quality of life, fashion taste and healthy diet.
Qianji design concept
1. The main color is dark green, which represents Qianji’s environmentally friendly and low-carbon fashion trend.
2. The auxiliary colors are gold and white. The gold color represents the distinguished service that Qianji provides to every customer; the white color represents that Qianji engages in production and sales in accordance with the requirements of the quality management system to ensure product safety and hygiene.
3. The company’s graphic trademark has been registered with the National Trademark Office. The appearance of the graphic trademark is like a big tree full of golden fruits, which symbolizes Qianji's fruitful results, luxuriant branches and upward development with the joint efforts of all partners.
Moreover, the triangle, square, and circle of the graphic trademark form three characters, which represent Qianji. It can allow the public to experience the meaning of "quality enjoyment, taste Qianji". Qianji is engaged in "tasteful" , quality and taste" business, committed to providing delicious food and high-quality services to the public.