1. Origin, manufacturer and production date
The origin and production date of the product are very important. If consumers know when and where products are produced, they can better understand whether their freshness can be effectively maintained, and the maintenance of quality will also be affected by local environmental factors. For imported fruit products, it is also necessary to mark the foreign language of the corresponding place of origin on the packaging.
2. Barcode/QR code
Different from the traditional toy industry, scanning QR code can quickly introduce who cultivated it in the past, and its uniqueness may include hybrid planting technology or modified atmosphere storage. The code scanning function enables users not only to clearly read product parameters, but also to give feedback. Through interactive marketing and personalized customization, it can promote the economic collection rate of fans and create a good atmosphere of mutual assistance.
3. Quality certification/inspection report
Some fruit brands may print food quality certification or inspection reports on packaging or labels, such as pollution-free and organic certification, to prove the quality, safety and environmental protection of fruits.
4. Product description
It is very necessary for consumers to know more. Describing nutritional ingredients, taste introduction and even suggestions on packaging can help them master relevant knowledge, consume goods better and achieve ideal results. In addition, with the increasing emphasis on global market competition, it is necessary to display multilingual instructions (such as Chinese and English) on the packaging cover.
5. Marketing promotion
Fruit packaging is also a good channel for brand marketing. Brand promotion advertising constantly stimulates consumers' desire to buy through cute patterns that attract customers' attention and shocking scenes with poor vision or hot seasons, and obtains unexpected benefits.
Read the user guide
Last but not least, it is also important to print instructions/warnings. Reading the manual information quickly can help people better understand how to correctly handle, store and choose the best and safe food methods.
In short, the above information is only a part of common reports, and other contents contained in fruit packaging are adjusted according to market demand. Such as the construction of personalized flavor, scientific and technological cooperation, etc., are all cultural symbols displayed by different fruit brands in the market at present. By increasing consumers' knowledge and understanding of this product, especially the demand of taste/aesthetic yearbook, we can stand out from the fierce market competition, be more interesting and create excellent results.
Zhonghui Design Original Fruit Packaging Works
The above is the content provided by Zhonghui Design (a professional fruit packaging design company), hoping to help everyone.