1, title: The title should focus on the content, so that people can see it at a glance.

Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.

2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly indicate the price and promotion.

If it is a performance poster, it is necessary to write clearly the actors, operas, plays and so on.

3. Time: place, cost. The time and place of the event must be clear.

4. End: Start a new line and write your signature. Write the year, month and day under the name.

Extended data:

Poster design skills:

Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.

1. Composition skills Thickness contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting). This style is just some packaging in packaging composition.

Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition of near and far pictures.

The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging used by Shuanghui for the first time. The first thing that comes into people's sight is the Shuanghui trademark with a blank background and the word "Shuanghui" with a huge white variety with a crimson square background (that is, a close-up view).

In turn, there are several main characters in the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on.

This obvious sense of hierarchy is also called the visual three-step rule. It takes into account people's habit of examining a still life picture from top to bottom and from right to left, and highlights the most important theme parts in turn. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.

3. Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast between simplicity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.

At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.

4. Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly casual crazy thick lines, or a ribbon of English or patterns appear in the background or around the name of a packaging theme, all of which show a feeling of "".

The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western writing skills. This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.

And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6. Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to express a kind of cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns on the current packaging, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.

References:

-Posters

How to write the poster design instructions? How to write the poster design instructions? 1. What's the poster for? 2. The design concept is 3. What are the elements in poster design? 4. How to write the design concept of the main poster design is the most expressive design art form, and of course it will ultimately serve commercial purposes. Our poster design emphasizes creativity and impact. Through wonderful copywriting, we strive to make our works show the products, culture and ideas of enterprises in a three-dimensional way, which has very effective marketing power, is in sharp contrast with most ordinary illustrated designs and has strong visual impact. Paying attention to practicality and innovation is our characteristic! Guangzhou Ideality Dragon Design Company will give you the following guidance: poster design, commercial advertising design, poster design, public welfare poster design and so on. Graphic design poster design should write 200 words of design instructions! First of all, write from the conception design. (about 80 words) and then write (about 90 words) from the aspects of color, composition and graphic processing. Write some references appropriately. Finally, point out the topic of your graduation work. (About 30 words) How to write the food poster design instructions is mainly to explain the meaning of the poster, both obscure and obvious. How to write the design description of the poster? It depends on what you are promoting. Poster design concept, poster design concept, the main title should be prominent, let other words serve as the main title, and the progressive layout should have impact, so that people can see the expressed theme design at a glance and remember it easily. If there is contact information, it should be slightly enlarged. This is a question that customers often ask. How to write the poster design concept of Mid-Autumn National Day can give you a plan. How to write a poster design concept with a template 10? Design a poster, and ask Fuzhou Chuangyue Design Co., Ltd. for the design description of this poster 10. Material: 1. Maple Leaf Tree 2 on the upper left. Architectural map 3. Sit down and use the word 4 in black and white. Rough brush (search PS brush) 5. Font (italic) to create a new file. Create a new layer and fill it with white. Create a new layer and paint it light pink. Drag the corresponding material (matting in advance, channel matting method is recommended). For the material of the upper left tree, it is suggested to choose the blank area "feathering"-"deleting" to be more complete. Sit down, black and white figure, at the bottom of the feature. Plan, use a coarse brush to erase the excess parts (or use a mask). Then I type, and there is nothing to say. Adjust the position, and finally modify the halo effect: create a new layer, gently draw points with a soft-angle brush, and the layer mode becomes bright. That's about it. It is written in a more general way. If you start writing, I'm afraid this place will not work. The design of environmental protection posters shows that people's living standards are constantly improving today. While enjoying material and spiritual enjoyment, people don't know that it has caused very serious and even irreparable damage to our only living environment-the earth. Environmental pollution has become an urgent problem, and each of us has enough ability to help it. Littering peels and spitting ... The works show people to pay attention to protecting the environment from one side of life, starting from themselves and starting from every detail of life. Natural and smooth, reflecting the meaning of protection, can give people enough guidance and cognition. How to write the poster design concept? Take New Year's Day posters as an example. The design idea of the poster is written like this:

1 First of all, we need to tap the selling points of the new year's goods themselves, such as cheap, convenient delivery, decent packaging, suitable for all ages and so on.

2. Directly hit the needs of users; For example, the gift is decent, easy to carry, big brand and cheap.

Expression form

In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.

Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.

Exhibition posters are mainly used to promote exhibitions and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.