As we all know, the sales season of ice cream franchisees is in summer, and it is hot in summer, so many people like to eat ice cream to relieve the heat. In winter, when the weather is cold, the number of people who eat ice cream decreases sharply, and the business of ice cream franchisees has entered the most bleak time of the year. Although some people still eat ice cream in the winter when the cold wind is howling, it is only a very small number of people. Moreover, in the eyes of many people, people who eat ice cream in winter are alternative and non-mainstream. This phenomenon is very normal. No matter what products you sell, you need to meet the needs of customers. Only when you meet the needs of customers will there be sales. The reason why ice cream is popular in summer is that it is hot in summer, and it can meet people's demand for cooling off the heat. In winter, when the weather is cold, people no longer need to relieve the heat and cool down, and naturally there is no need to buy ice cream. What should we do at this time?

The best way is to meet the needs of customers. In winter, people don't need to relieve the summer heat and cool down, but they need to keep warm. If ice cream franchisees can make ice cream hot drinks or chocolate hot drinks in winter according to this demand of customers, they can well meet this demand of customers, so that more people will need it and sales will come up.

In addition, you can try some new tricks, such as baking ice cream, which is very popular on the Internet recently. This kind of ice cream is wrapped in bread or marshmallow sauce and then barbecued on fire, so that the baked ice cream is hot on the outside and cold on the inside, which is also suitable for eating in winter. In short, in winter, ice cream franchisees should seize the customer's need to keep warm and seek some changes and adjustments on the original ice cream raw materials. The same ingredients have the same taste, but changing a way of eating can meet the different needs of customers and bring different experiences to customers.

There must be both changes and constant changes, which become practices and methods. What remains unchanged are the ingredients and raw materials of ice cream. Since it is an ice cream franchise store, you can't sell other foods, or you should give priority to ice cream, but it is entirely possible to change the same ingredients and raw materials in a different way.