Meituan buys groceries? As the name suggests, isn’t it just shopping on Meituan? Actually no, it and Meituan Youxuan are both branches of Meituan. The categories sold are vegetables, fruits, and daily necessities. However, there are several differences between Meituan Grocery and Meituan Select. First of all, the customer service is different, then the operating model is different, and the third is that the cost of acquiring customers is different.

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In the past, everyone knew that there was a platform like "Meituan" , I only know that it delivers food, and the products it sells are naturally cakes, cooked food, milk tea drinks, etc. As long as Meituan is mentioned, these are probably the impressions that come to mind. Later I learned that it was not the case. So today our topic is: What is "Meituan Grocery"? Is it different from "Meituan Preferred"? In fact, as mentioned before, they are different, which are specifically reflected in the following aspects.

1. Different service targets

Meituan Maicai sets up front warehouses in various areas of first-tier cities. The customers it serves mainly focus on the 1.5 thousand people around the front warehouses. It provides door-to-door delivery to user groups within meters, fast delivery speed, and serves a wider range of user groups. As long as users in different regions are within this range, they can place orders through the Meituan Maicai APP and have someone deliver the goods to their door.

Meituan Select mainly targets community residents, allowing community convenience store managers to serve as group leaders to promote the products on the platform, serving users in the community and families, allowing people to buy without leaving home. to cost-effective vegetables, fruits, and daily necessities.

2. Different operating models

Meituan Maicai is an APP that started operating in 2019. It uses the "APP terminal + convenience service station" model. The operation is door-to-door service. Meituan Selection is a community group buying platform launched in July 2020. It adopts the "online shopping + offline pickup" model to operate.

3. Customer acquisition costs are different

Meituan buys vegetables because it needs to set up front warehouses and deliver door-to-door goods, so it requires financial, human and material costs. Relatively high, the customer acquisition cost is relatively increased. Meituan’s preferred community platform uses group leaders to develop platform customers, attract community residents to join group chats, and then place orders through mini programs. The customer acquisition cost is relatively small. It only needs to give the group leader a certain promotion commission, and the products are distributed uniformly. , greatly reducing expenses and lowering customer acquisition costs. The above is an introduction to the differences between Meituan Grocery Buying and Meituan Select. I hope it will be helpful for netizens to choose the platform.

Author of this article: Gao Province’s largest team & co-founder expert mentor (18371858438. After registration, contact me in the background to upgrade you)