Wuyang Stone Ice Cream, Guang Zhouta Ice Cream, Pearl River Cruise Ice Cream, Shawan Ancient Town Ice Cream ... This summer, Wenchuang Ice Cream in various scenic spots in Guangdong continued to "go out of the circle". Many young people and parent-child families specially hold this ice cream to punch in and spend in the scenic spot.

Guang Zhouta ice cream.

"Everything can have ice cream." In a word, it can explain the circle effect of Wenchuang ice cream in recent years. Since the beginning of summer, the continuous high temperature in Guangdong has driven cold drinks, ice cream and other summer products into the sales season. In line with the new demand of consumption, Wenchuang ice cream has become a sharp weapon for cultural tourism consumption and a new highlight of summer economy because of its cultural connotation and eye-catching value.

Behind the popularity of Wenchuang ice cream is the effect created by the integration of scenic cultural IP and social attributes of consumption scenes, which has broad prospects in the future. Experts said that if Wenchuang ice cream is to change from "online celebrity" to "Long Red", it still needs to be improved in terms of taste technology, standard setting and IP realization to meet the new consumption upgrading needs of tourists.

Wenchuang ice cream "out of the circle"

Unlock the new gesture of "Go here"

In front of Wuyang Stone Square in Yuexiu Park, Guangzhou, many young tourists hold a lifelike ice cream shaped like Wuyang, take photos with the scenic spots and punch in, which is low-key, subtle and unique.

"This ice cream is very popular, especially for young people and parent-child families." Meng Yue, head of the business department of Yuexiu Park in Guangzhou, said that last year 10, the park launched Wenchuang ice cream with the design concept of Wuyang stone statue, which was very popular as soon as it was launched. "Many tourists came to the park with pictures and asked if there was any ice cream for sale."

Wuyang stone ice cream.

Now, this unique Wenchuang ice cream can be bought in many grocery stores and popular milk experience stores in Yuexiu Park, Guangzhou, with a daily sales volume of 2,000 at its peak. In addition to being sold in Yuexiu Park, the styling Wenchuang ice cream is also sold in some offline milk shops and online e-commerce platforms in Guangzhou. In response to the recent high temperature weather, the sales volume of this ice cream has also increased significantly, with the sales volume in July increasing by 1.5 times compared with that in June.

Guang Zhouta, a landmark in Guangzhou, is one of the earliest scenic spots in Guangzhou that supply Wenchuang ice cream. In 2020, the scenic spot took the lead in launching the ice cream with the shape of "small waist" to create a market. "Since July, the store has sold about 250 pieces a day, and every five visitors who enter the store will buy our Wenchuang ice cream 1." Cao Xiuyan, an employee of the management branch of Guang Zhouta Tourism Culture Development Co., Ltd., said that during the hot summer, the sales of Wenchuang ice cream increased rapidly, with a single store selling about 250 on weekdays and 300 to 400 on weekends.