Because there are not many domestic catering enterprises that operate internationally, the main customers of Chinese food overseas are overseas Chinese, and Chinese food is also one of the pillar industries of Chinese economy in the world today. However, due to the diversity of Chinese food requirements and different cooking techniques, seasonal changes have different requirements for diet. Chinese food cannot be standardized and industrialized like McDonald's and KFC, and its "going out" road seems to be difficult.
After more than 30 years of development and market competition, the development of China's catering industry has entered a new stage of diversification of investment subjects, diversification of business formats, chain of business models and industrialization of industry development, and the industry has a strong development momentum. By August of 20 1 1 year, the sales revenue of China's catering industry reached1292.3 billion yuan, a year-on-year increase of 16.3%.
As an important part of the service industry, the catering industry has received extensive attention because of its large market, rapid growth, wide influence and strong ability to absorb employment. It is also an important carrier for developed countries to export capital, brands and culture. The intervention of various financial capital and industrial capital contributed to this trend.