COTTI COFFEE is a brand of COTTI Coffee (Tianjin) Co., Ltd.

Kudi Coffee was founded by Luckin Coffee founder Lu Zhengyao, co-founder and former CEO Ms. Qian Zhiya and Luckin’s original core team, with a registered capital of US$200 million. The core management team comes from Luckin Coffee, Large new economy enterprises such as China Car Rental and China Private Car. COTTI COFFEE, founded in 2022, is headquartered in Beijing, with an operation center in Tianjin. It has established product research and development bases in Tianjin, Shenzhen, Changsha, Chengdu, Xiamen, and Shanghai, and has branches in major provinces across the country.

COTTI COFFEE adheres to the mission of allowing Chinese people to enjoy coffee life easily, and is committed to becoming the preferred coffee brand for Chinese customers, focusing on providing customers with high-quality, cost-effective professional coffee and drinks. , as well as matching Western-style light meals and desserts.

The difference between Kudi Coffee and Luckin Coffee:

1. Business model: Luckin Coffee adopts the Internet + O2O model, through online purchase and offline pick-up. sales, while Kudi Coffee adopts a traditional store sales model.

2. Brand positioning: Luckin Coffee’s brand positioning focuses more on youthfulness, convenience and affordable prices, while Kudi Coffee focuses on high-end, quality and experience.

3. Coffee products: Luckin Coffee has many types of coffee, focusing on simple and easy-to-understand English names. The price is relatively low, the taste is sweet, and it is suitable for mass consumption; while Kudi Coffee focuses on specialty coffee. promotion to provide more types and higher quality coffee.

4. Number of stores: Luckin Coffee has expanded rapidly in a short period of time, with the number of stores exceeding 5,000, while Kudi Coffee has relatively few stores, with only more than 200 stores.

Reference for the above content: Baidu Encyclopedia-Kudi Coffee