Xu Chunfa, male, 41 years old, born in Nanchang, Jiangxi Province, is now serving as chairman of the board of directors and general manager of Jiangxi Province Xiangkou Industrial Company Limited, Jiangxi Province, executive vice president of the Association of Seasonings. Since 05 years since the creation of Jiangxi Province Xiang cabinet Industrial Co., Ltd., relying on the unity and pragmatic leadership group, enterprising, innovative, responsive to the reform situation, and constantly improve the enterprise system, improve the internal management mechanism. With the courage and boldness, unique management tools, innovative thinking, leading the team to overcome difficulties, hard work. Always adhere to the quality of survival, to expand the scale of development, he led a small team with assets of only tens of thousands of dollars to develop into a company with "green food", "Chinese People's Republic of China *** and the State Import and Export Enterprises", "Jiangxi Famous Trademark", "the Chinese People's Republic of China", "the Chinese People's Republic of China", "the Chinese People's Republic of China". Jiangxi Province famous trademark", "Jiangxi Province famous brand products" of agricultural industrialization of the provincial leading enterprises. Now he is also from a pushcart hawking vendors to now become a total assets of 31.6 million yuan, fixed asset investment of 16.17 million yuan, registered capital of 10 million yuan of large private entrepreneurs.
The hard work of entrepreneurship, unswerving
The day in 1983, in Nanchang City, the bustle of the Dunzitang comprehensive market, suddenly appeared a 14-year-old boy. He pushed a cart and shouted in a childish voice: "Soy sauce, mustard greens, dried radish ......". He was Xu Chunfa, who had not yet finished junior high school and had interrupted his studies to follow his family from Jiangxiang to Nanchang to make a living.
In 1993, the Hongcheng Market was completed and opened, Xu Chunfa took the opportunity to buy a 50 square meter store. He named his store "Wangfa", in addition to distribution also engaged in wholesale. Xu Chunfa recognized a reason: people to food for heaven, food to taste first. It is this idea, so that Xu Chunfa in good faith business, hospitality, tax according to law at the same time, do a lot back to the "first crab" people.
In the journey of life, 14 years old to 40 years old is the prime time in the prime of life, Xu Chunfa with his own prime time in the life of the road grinding, forging, all kinds of sweet and sour spices, witnessed his entrepreneurial road experienced all kinds of sweet and sour spices seasoning life. After 26 years, inadvertently, the public found that the city and around more than 20 bus lines of buses collectively "face"! The new "face" was colorful "Xiang Cabinet" chicken, pepper and other condiments covered, "seasoning experts" with the body of the slight swaying, nodding to pedestrians to show, colorful! The picture hooked the eyes of pedestrians and aroused people's longing for taste.
Second, learning theory, enrich themselves, and constantly improve their ideological understanding and business level
He loves the motherland, supports the party's line, guidelines and policies, seriously study and practice the "Three Represents" important ideas, adhere to the scientific concept of development, progressive, constantly pioneering and innovative. He is active in thinking, constantly updating the concept of entrepreneurship, hard work, independent entrepreneurship, and has achieved outstanding economic and social benefits, which has a far-reaching impact in the city. He has a sense of responsibility, a sense of mission, a spirit of dedication, embraced by the majority of young people, his entrepreneurial spirit and performance is the city's youth entrepreneurial model. Today, his enterprise can absorb nearly 200 people employment, for the effective transfer of the local surplus labor force has made a positive contribution.
He drafted and wrote the enterprise standards Q/JXC001 "Chili Series Seasoning", Q/JXC002 "Seafood, Meat, Poultry Series Seasoning", Q/JXC005 "Pigeon Essence Seasoning", Q/JXC006 "Starch for Kitchen Thickening", and Q/JXC007 "Cinnamon" that are higher than the national standards and the industry standards.
He presided over the completion of "30g fine stir-fry king seasoning production and processing project", "150g ribs fresh flavor king seasoning production and processing project", "chicken seasoning technical standards and characteristics of the development of indicators". Indicators of the development of the seminar", "the use of biological enzymes - membrane reaction coupling technology for the production of pigeon essence" and "yeast extracts in the food processing industry" and a large number of product quality improvement, A large number of technological transformation and scientific and technological research projects to improve product quality and develop new products have received significant economic and social benefits, greatly enhanced the company's production capacity and technical and economic indicators, improved the quality of products, and provided strong support for the company's rapid, healthy and sustainable development. In particular, the research and development of the use of biological enzymes, a membrane reaction technology to produce "pigeon essence" process research through the provincial scientific and technological signing, and won the first prize of Nanchang County Science and Technology Progress, Nanchang City, Science and Technology Progress Third Prize, to fill the gaps in the condiment industry in Jiangxi Province, opened the front page of the condiment industry in Jiangxi Province.
The number and types of composite seasonings on the market is quite a lot, he through many years of composite seasonings R & D experience, especially the following aspects of composite seasonings boutique R & D ideas: 1, household seasonings R & D 2, catering special seasonings R & D 3, food factories need to be composite seasonings research and development.
Professional to build, optimize the brand
I don't know when, the supermarket shelves are more and more varieties of seasonings, customers can choose more and more range. But in the last one or two years, most of the positions on the seasoning counter are occupied by the same brand. From the essential chicken to the breakfast of the powder seasoning, from the typical Gan flavor of Mapo Tofu to the coastal flavor of the seafood fresh king, from the exquisite small bottles to high-quality affordable bags, as well as a wide range of various types of spices series, composite series and marinade series, so-called flavorful, mouth-watering.
When it comes to a chef's hat, hand holding a small spoon, naive little chef as a mascot, most people must be more certain that the brand name is Xiangcabinet. In fact, a good product name can make the enterprise's brand image retained in the impression of the general public, so as to have an impact on the brand's sense of trust and cordiality. According to Xu Chunfa introduction, "Xiang cabinet" means auspicious and healthy food, just as the LOGO from the "cabinet" word extends out of a symbol of a seasoning spoon, the lower part of the outer frame of the protruding part of a wok, the overall look is like the Xiang cabinet of the The overall appearance is like slowly adding seasonings to the pot to cook a delicious dish. Xu Chunfa pays great attention to every small detail of the design in the package design as well as the overall planning of the brand, hoping to present a perfect image to the general public.
Quality creates brand name, brand name achievement market
"Industry to serve the country, benefit the community" is Xu Chunfa has long established the ideal of entrepreneurship; "people's health above all" is Xu Chunfa always abide by the corporate moral principles. Xu Chunfa in the course of development, always adhere to the brand development strategy, brand strategy as the core strategy of the enterprise, adhere to the advocacy of healthy dietary concepts, adhere to the road of science and technology to develop enterprises, the establishment of a first-class central laboratory and quality control system, a complete market service network, integrity of the corporate culture, to create a brand of quality, to maintain the brand of service, to cultivate the brand of culture, and thus by the consumer's Thus, it is widely trusted by consumers. Therefore, Xu Chunfa regards quality as the life of the enterprise, integrity as the intangible assets of the enterprise, and caring for human health as the highest vocation.
Xu Chunfa repeatedly emphasized that quality is the life of the enterprise, quality is the silent salesman, without the excellence of product technology, quality, product competitiveness is impossible, and improve international competitiveness is also impossible. He established the quality concepts of "customer dominates quality", "quality starts from design" and "product quality depends on the quality of the company's personnel".
He developed a strict procurement control procedures and raw material inspection and acceptance of the operating instructions, through the investigation of suppliers, quality assurance capability assessment, product verification, trial, the relevant agreement and contract signing, to determine the qualified suppliers and their products. Through the strict layers of gatekeeping, to ensure the strength of the supplier into the supporting system of Xiangcabinets. He established a perfect production scheduling command system, the establishment of quality early warning system, smooth quality information network, the abnormal situation in a timely manner to feedback to the production, from time to time on the company's products in the key areas of the internal audit, found that the anomalies notified in a timely manner. Increase the performance appraisal of quality management, so that there are rewards and penalties, and fully mobilize the majority of workers in the quality management enthusiasm.
Xu Chunfa always develop the market with quality, stand firm in the market with quality, use the quality formula as a yardstick, use the regulatory system as a safeguard, use scientific and technological innovation as a support, adhere to the concept of quality first.
Five, dedication and love, return to society
The development of the enterprise is inseparable from the government's support and social concern. As an advanced representative of private entrepreneurs, Xu Chunfa won the "Jiangxi Provincial Outstanding Factory Manager", "Ten Pacesetters of National Entrepreneurship", "May Day Labor Medal", "Nanchang County Ten Outstanding Youth", "Nanchang City, optimize the economic development environment supervisor" and named "Nanchang County CPPCC member", by the Nanchang Municipal Party Committee Propaganda Department declared, "Nanchang Evening News" to "Xu Chunfa from the plate truck driver to the king of seasonings" as the title, "Nanchang Daily" to "seasoning expert tuning out the flavor of life" as the title of four times reported the advanced deeds of Comrade Xu Chunfa, Jiangxi People's Publishing House "entrepreneurial heroes" published Comrade Xu Chunfa's Advanced deeds. However, he did not show a trace of arrogance, but with a grateful heart, has been expressing gratitude to the relevant government departments and dealers, consumers, and hope that the enterprise continues to develop at the same time to feed the community more. Most of the raw materials of Xiangcabin Seasoning are purchased from local agricultural products, and the enterprise has been making profits, hoping to drive farmers to plant garlic, ginger, chili peppers and other agricultural products. Xu Chunfa presided over the completion of the "composite bio-enzymes controlled hydrolysis and membrane separation coupling technology for the production of pigeon essence" project to drive the formation of an annual output of 2.4 million pigeon pigeon breeding base, to promote the development of the pigeon industry in the Nanchang area and the Nanchang area of agriculture and the rural economic restructuring, the formation of pigeon breeding, processing, sales of one production and management model and the company + base + farmers. The development mode of company+base+farmer, realizing the industrialized development of pigeon, greatly improving the enthusiasm of farmers to breed pigeon, and driving farmers to increase income and get rich. In trying to help farmers to increase income and wealth, Xu Chunfa also do not forget the re-employment of laid-off workers, the whole company about 1/3 of the staff are laid-off workers re-employment, the purpose is to try to help them get through the economic difficulties, in 2008 by the relevant departments as "Jiangxi Province, laid-off workers re-employment base".
"A long way to go, I will go up and down to seek". In the face of new demands and higher requirements of the future seasoning market, Xu Chunfa is constantly thinking, constantly seeking new and constantly open up. Xu Chunfa also put most of his energy into his beloved cause, in the seasonings of this ordinary market quietly plowing, dedication, with their own practical actions to practice in the heart of the vow once made. He always keep motivating himself, spurring himself to do better.