Factory direct selling refers to the distribution mode in which manufacturers directly sell goods and services, and direct sellers directly sell products to final consumers outside the fixed business premises.

An agent, also known as a business agent, is the general agent who accepts the entrustment of others to facilitate or reach a transaction for others within the scope of its industry management. The agent manages the business on behalf of the enterprise, which is a kind of business behavior that the manufacturer gives the merchant a commission.

2. Differences in form

Factory direct selling is divided into narrow direct selling and multi-level direct selling. In a narrow sense, direct selling means that producers, manufacturers and importers sell products to consumers face to face through direct sellers (and consumers), including single-layer direct selling and multi-layer direct selling; Multi-level direct selling refers to product manufacturers, manufacturers and importers transmitting products or information to consumers through the media.

Agents are divided into general agents and agents authorized by the principal; Exclusive agent, the agreement stipulates that the agent has the exclusive right to sell a certain commodity in a specific area; General agent, in the same area, the client can choose one or more as the general agent; The agent of a single enterprise is only the agent engaged in agency activities by a single enterprise owner; Regional agent.

3, the difference between commodity rights

Factory direct selling is the ownership of the independently operated machines and the goods sold.

An agent is not necessarily an independent institution and does not own the ownership of the goods (products/services of the agent manufacturer).

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