According to the alcohol content, drinks can be divided into alcoholic drinks and non-alcoholic drinks. Alcoholic beverages include beer, white wine, yellow wine, red wine and other alcoholic beverages. Non-alcoholic beverages refer to beverages with an alcohol content (mass fraction) of less than 0.5%, and people usually call them soft drinks. The national standard "General Principles of Drinks" (GB/T 10789-20 15) directly replaces the word soft drinks with drinks. According to the definition of "General Principles of Beverages", a beverage is a product that is packaged in a specified amount for direct drinking or mixed or brewed with water in a certain proportion, and the ethanol content (mass fraction) does not exceed 0.5%.

The market scale continues to grow.

In recent years, with the sustained and steady growth of the national economy, the continuous improvement of residents' consumption level and the upgrading of consumption structure, China's beverage industry has shown a new changing trend. In terms of output, since 20 14, China's total beverage output has fluctuated. In 20 16-20 18, the national beverage output decreased, and it rose in 20 19. In 20 19, the national beverage output177,634,800 tons, up by 7% year-on-year.

Specific to each region, the main producing areas of beverages in China are Guangdong, Sichuan, Shaanxi, Hubei and Zhejiang. The data shows that in 20 19, Guangdong's beverage output was 32,644,400 tons, accounting for 18.38% of the national total output, ranking first; Sichuan and Shaanxi followed closely, with beverage output of 19525800 tons and 13868200 tons respectively, accounting for 10.99% and 7.8 1% of the national total output respectively.

In terms of market scale, according to Euromonitor international statistics, the sales amount of beverages in China, including packaged drinking water, carbonated beverages, concentrated beverages, fruit juice, ready-to-drink coffee, ready-to-drink tea beverages, energy drinks, sports drinks and Asian specialty drinks, increased from 4652.1600 million yuan in 2065.438+09 to 578.560 billion yuan.

Energy drinks are the fastest growing.

With the continuous improvement of residents' consumption level and the change of consumption habits in China, consumers' demand for beverages is diversified, which leads to the increasing variety and taste of beverage products in China, and the development of various sub-sectors is quite different. In 1980s and 1990s, the beverage market in China was dominated by carbonated drinks and packaged drinking water. 2/kloc-0 At the beginning of the century, tea drinks and fruit and vegetable juices rose; In recent years, energy drinks and other special-purpose drinks, coffee drinks and flavored drinks have shown a rapid development trend.

The beverage market in China has always been dominated by packaged drinking water, instant tea drinks and carbonated drinks. In 20 19, the proportion of the three in China's beverage sales was 34.55%, 2 1. 12% and 14.93% respectively. After years of development, fruit juice and energy drinks have also become an important part of the beverage industry, accounting for 65,438+05.60% and 7.92% of the beverage sales in China in 2065 and 438+09 respectively.

With the improvement of China residents' consumption level, consumers' demand for health and functional attributes of beverages is increasing. In each sub-category of beverages, energy drinks, ready-to-drink coffee, packaged drinking water and Asian specialty drinks show rapid growth beyond the industry. Among them, the compound growth rate of sales of energy drinks from 20 14 to 20 19 is as high as 15.02%, which is one of the fastest growing sub-categories.

—— The above data comes from the Forecast and Analysis Report on Production and Marketing Demand and Investment of Soft Drink Industry in China by Prospective Industry Research Institute.