1, the branch opened too much, the management is not in place, taste becomes worse and worse, resulting in a decline in the word of mouth the reason why we are so familiar with Zhengxin Chicken Fillet, mainly because of the Zhengxin Chicken Fillet in recent years, it is true that the expansion of the speed of the speed of the very fast, opened a very large number of outlets, many counties may have a good number of, not to mention the city.

But the outlets opened too much, the brand's management of the agent is not in place, resulting in its flavor has become worse and worse, which is why the word of mouth goodwill decline. We know, a do catering, the taste is certainly to be put in the first place, but in the past few years we will find, Zhengxin Chicken Fillet in the material is also more and more pitted, chicken fillet wrapped in the flour is getting thicker and thicker, while the chicken is getting less and less, so lead to chicken fillet eat up become dry, completely lack of the beginning that kind of tender and juicy texture.　　

2, the price rose, but the quality is not passable, resulting in lower cost performance, consumers choose alternatives With the development of the economy, social progress, prices are rising little by little, this is something we can understand, but Zhengxin Chicken Fillet in the price increase does not pay attention to the psychology of the consumer, but suddenly and blindly increase the selling price of the chicken fillet. We know that at the beginning of the chicken fillet is 10 yuan a copy, and also send some drinks, but now the price has risen to 12, and even many cities have reached the price of 15, the key is no longer send drinks, and even if you send a drink, but also a relatively poor quality flavoring powder blended out, very difficult to drink, so that consumers feel that the money spent is not worth it, then will look for alternatives to buy other brands of chicken fillet.

3, do not understand the market demand, the product is too single, did not carry out innovation eaten Zhengxin chicken fillet know, its products are relatively single, the main chicken fillet, and then by the way to sell some wings, squid whiskers and barbecue meat, the very beginning of the store opened up, the consumer feels fresh, certainly more like to eat, then business is naturally good. But with these years past, we found that the new chicken fillet a little growth has not, still selling that few things, without any innovation, the product is too single, can not meet the market demand, in fact, we can see KFC and McDonald's, a year from time to time to launch some new products to attract consumers to enrich their product line, is every brand to do a good job, including catering. ?