In order to ensure the success of an activity, it is often necessary to make an activity plan in advance according to the specific situation. The activity plan is a written plan arranged from the aspects of the purpose, requirements, ways, methods and progress of the activity. Below I bring you an event marketing plan, I hope you like it!

Event Marketing Planning Scheme 1 I. Purpose of the event

In this marketing competition, the whole school students spontaneously form a team, exercise their teamwork and marketing ability on the premise of self-management, and verify their practical ability on the basis of theoretical courses.

Second, the purpose of the competition

Strengthen communication among students in the hospital, enhance students' sense of cooperation, and cultivate students' ability to coordinate team division of labor, tap market gaps, innovate market operation methods and ensure perfect details.

III. Participants and places

1. Participants: All students in our college form a team, and individuals form a team (register as a team or participate in team cooperation by individuals).

2. Location: our school canteen, next to the back door Internet cafe, and the school playground.

Fourth, the competition time.

20__

The specific arrangement of verb (verb's abbreviation) competition

1. Team requirements: students must form a team of 3-8 people, and no one or more than the number limit will be recognized. Our college (Entrepreneurship College) allows and encourages students to form teams across classes, majors (directions) and grades, and the list of team members and subsequent changes must be reported to the Secretariat for statistics in a timely manner.

2. Create conditions: Encourage students to give full play to their personal advantages and use all available resources and conditions to participate in this competition. The team leader can fully combine everyone's advantages and integrate the advantages of wholesalers, distributors, logistics and individual teams. The equipment borrowed by each team in the school will be returned orderly under the leadership of the practice department after the daily sales.

3. Publicity matters: supervised by the assistant to the president, with the participation of the propaganda department staff, reading the newspaper column opposite the canteen and posting the banner of Entrepreneurship College in the back street.

4. Assessment standard and reward form: In the sales process, each team must make good account records. After the sale, the first, second and third place will be commended according to the four indicators of per capita net profit (35%), total group profit (25%), principal profit rate (20%) and commodity sales ratio (20%).

5. Principle of avoiding competition: Each team must report its main commodity categories to the Secretariat for statistics, and update and upload them to the Group in time. It is suggested to avoid the goods of other teams as much as possible, so as not to affect internal unity. If there are similar products, the reward will be staggered from the time and place reported first.

6. Stimulate students' enthusiasm for participating in the competition through multi-channel publicity (banners, exhibition boards, etc.) and promote consumption on campus. ) in the early stage of the competition. In the marketing process, various marketing models (such as door-to-door, group purchase, promotion, etc. ) can be used to enliven the atmosphere.

7. Specific business suggestions:

A, strive to achieve zero inventory, zero capital backlog, focusing on fast-selling products and timely sales, focusing on small commodities. It is best for each team to discuss the return with the merchants first, so as to avoid worries.

B, the specific types of suggestions are small gifts, trinkets, handicrafts, books, cards, small clothes, small household items, computer peripheral electronic products, etc.

C, each team can give full play to their creativity, and can take the form of inter-team cooperation and integrated marketing. You can also cooperate with off-campus merchants, but only students from our college are allowed to sell them on campus.

8 measures to ensure fair, transparent and open marketing competition results:

A. Issue valid invoices and receipts before the competition.

B during the competition, special supervisors will be arranged to follow up and supervise the activities of each team.

9. The operating income of each team shall be distributed by each team according to their respective agreed ways, and the team leader shall submit the activity summary after the game.

Sixth, the registration method

1. Registration time: from now until March 16.

2. Registration method: take the group as a unit, and the individual will register on behalf of the group (the registered group will be listed in the group * * *, and it is recommended that each group try to avoid the existing products).

Seven. any other business

Consultation: If the teams and members have any problems, difficulties or disputes during and after the competition, Mr. Zhang, the vice president, and the assistant to the president will help solve them.

(Note: The President, the Vice President, the President, the Assistant to the President, the ministers of various ministries and the head of the team shall each have one copy. For other unfinished matters, the Vice President and the President shall immediately put forward their opinions. )

Event marketing planning scheme 2

First, the marketing purpose:

Large-scale promotional activities will be carried out during the Dragon Boat Festival holiday to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp the customer information of consumers.

Second, the marketing objectives:

1, a successful consumer group who changed from a hospital to a major (please live in a dormitory, usually 4 people, each with about 50 yuan).

2. Year-end party of students' union, societies and classes in Flight Academy (about 0/0 people in societies, about 30 people in classes, about 30 yuan per person).

3. The general consumer groups in the Flight Academy

4. Social consumer groups

Third, marketing time.

June, 20__ _ 19 ~ June, 20 _ _ _ (the fourth day of May to the sixth day of May in the lunar calendar) (the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent).

Fourth, marketing and publicity methods.

1, discount promotion: discount and reduce prices, use powerful and effective price tools, and adopt multiple preferential combinations to promote sales.

2, loquat picking publicity: eat fun! Loquat is better here!

3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the influence of festival activities to highlight strong brands and strong marketing styles.

4, VIP membership card promotion: consumption of full yuan or group consumption of VIP membership cards, consumption concessions.

5. SMS group sending platform publicity: send SMS about the activity to all students of the flight academy.

6. Telemarketing: Call the President of the Student Union and the President of the Association of the General School of Flight Academy to sell group meals. The day before and during the activity, leaflets are distributed in the most crowded passages (snack street or school gate) to convey the first-hand information of the activity to consumers. Requirements: Good image and temperament, neat dress, and obvious signs of this farmhouse. (Suggest uniform clothing)

Verb (abbreviation for verb) marketing theme

Inheriting the traditional simple culture and feeling the delicious characteristics of farmers' subtitling "Orchard New Village Dragon Boat Festival Carnival is looking forward to your participation"

6. Promotional products:

The characteristic culture and food of this farmhouse.

Seven. Specific marketing activities:

1. mode: ① catering products are discounted to stimulate consumption; ② This activity mainly uses Zongzi as a promotional product, as well as _ _ local Dragon Boat Festival food, with different food combinations and rich holiday packages.

2. The Dragon Boat Festival reunion dinner will be launched, and all consumers who bring a group (more than 4 people) can enjoy preferential treatment.

3. Say hello to the students of Civil Aviation Flight Academy of China. All students of Civil Aviation Flight Academy of China can receive a holiday gift package (Dragon Boat Festival special food _ _ _ area, Dragon Boat Festival colorful rope,) with valid certificates such as student ID card, examination certificate and ID card.

4. Reproduce the traditional Dragon Boat Festival culture, explain the origin, development, changes, current situation and other aspects on the spot, and include an interactive session of interesting questions, and the winner will receive a holiday gift package.

Eight, activity culture atmosphere creation operation:

Activities such as hanging calamus, wormwood and sprinkling realgar wine can be carried out by inserting mugwort, calamus, willow branches, wearing colored ropes, activity spots, etc., and inserting colored flags to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in an eye-catching position at the activity site to ensure that the activity area is at least 50 square meters.

In order to enhance the attraction and atmosphere of the event, song and dance performances or special entertainment activities that are popular with local people can be held at the event venue at the same time. To engage in these activities, we must be prepared, the venue layout, the choice of the host, and the choice of entertainment content.

Nine. personnel arrangement

This activity is operated by our farmhouse as planned. In order to ensure the smooth implementation of this activity, we need to appoint someone to be responsible for two details in the implementation of the activity:

1. During the single-page distribution activity, the staff will distribute leaflets in the channel with the largest traffic at the activity venue during business hours every day, and be responsible for conveying the first-hand information of the activity to consumers. The requirements are: good image and temperament, neat dress, and obvious signs of this farmhouse. (Suggest uniform clothing)

2. Competition manager:

In order to ensure the orderly activities, it is necessary to designate a special person to manage the competition materials, lottery and prizes, so as to avoid unnecessary disputes and affect the brand image.

Event marketing planning scheme 3

I. Theme

A happy marriage is God's satisfaction. The wedding reception is in _ _

Second, the general idea

Give full play to the hotel's own advantages, innovate the arrangement of activities, organize effective marketing activities with the theme of "holding a wedding banquet and arriving at _ _" through a series of publicity and planning, and make _ _ hotel truly become an ideal hall for wedding banquets of newcomers.

Third, the activity time

_ _ _ _ to _ _ _ _

Four. Activity content

1, free wedding audio facilities for more than ten seats.

2. There are two welcome signs in the lobby, and more than ten seats are provided free of charge.

3. For more than ten seats, one creative silk flower Arch will be provided free of charge.

For more than ten seats, holiday banners outside the hall will be provided free of charge.

5./kloc-Ballrooms with more than 0/5 seats can be painted with holiday background (including names of newcomers) free of charge.

6. 15 seats/night or more, provide a deluxe wedding room free of charge (including exquisite breakfast for two the next day).

7./kloc-a set of exquisite table flowers (flowers) for the main table is provided free of charge for more than 0/5 seats.

8. Those who book a wedding banquet of more than 688 yuan/seat (including 688 yuan/seat) up to 10 seats will receive a multi-layer wedding cake on the wedding day.

Five, the wedding package standard

1, Centennial Banquet 688/ table (10 people)

2. Golden Jade Wedding Banquet 788/ table (10 person)

3. Pearl River Bijiang Wedding Banquet 888/ table (65,438+00 people).

4. Long Feng Cheng Xiang Banquet 988/ table (10 people)

5. Love is like oxygen banquet 1088/ table (10 people)

Sixth, publicity and promotion.

1. Make this activity into a leaflet with pictures.

-Newspaper folder

-Distribution of people in urban areas

-Cooperate with wedding photo studios or wedding companies in a mutually beneficial way and put up promotional leaflets in their stores.

-Placed in all business locations of the hotel.

2. Elevator room pop/ lobby pop

Make the content of this activity into a poster and hang it in the elevator room of the hotel for the convenience of guests to understand and promote.

VII. Division of labor

1. The marketing department is responsible for the publicity and production of this event.

2. The front office of the Food and Beverage Department is responsible for specific operation services, scene layout and other matters.

3. The catering kitchen is responsible for the verification of the dishes and vegetable prices of this activity.

4. The general office is responsible for organizing employees to distribute leaflets in downtown areas.

The housekeeping department is responsible for the preparation of the wedding room.

6. Other departments are familiar with the content of this activity and cooperate with the hotel to promote this activity.

Eight. cost budgeting

1, silk flower arch: 2. 35m× 2m = _ _ Yuan (can be used for a long time)

2. Ordinary painting: X yuan/m2 _ _ m2 = _ _ yuan (name sticker, which can be reused as a whole)

3. Table flower: 35 yuan/serving x 1 =35 yuan.

4. Wedding room: deluxe single room _ _ yuan/night.

5. Cake: 180 yuan/serving.

7. leaflet: x/ sheet = _ _ yuan.

8. Newspaper charge: X yuan/sheet = _ _ yuan.

9. Elevator POP: _ _ yuan/width x2 = _ _ yuan.

Nine, with a leaflet sample (omitted)

Event marketing planning scheme 4

First, timing (timing is very important)

A. Investigate the collective vacation time of surrounding business districts or factories (Sunday is recommended).

B, check the weather forecast, eliminate bad weather.

Second, the division of labor

A, set the active command

B, set up a group:

C. Advertising, publicity, training, promotion, etc.

Third, the market analysis (key)

A, event theme design is related to the whole nearby market, so as to understand the opponent's event theme and find an innovative and exclusive event theme.

B, investigate the best-selling models of nearby competitors, kill low prices, design a variety of differentiated models, and increase the price:

C, gift procurement, also need differentiation, it is recommended to purchase at different levels, focusing on gifts, reminders, activities to send small gifts.

Fourth, the theme design of the event (joint manufacturers show)

1. Find a partner to reduce the activity cost.

2, design highlights the theme: for example

(Exclusive shock gift, free mobile phone)

5. Design the activity simulation diagram in advance

1. Conduct on-site inspection and make good use of all advertising spaces.

2, conception, design moving line, simple picture simulation design.

Six, advertising design, material preparation

1, advertising design, it is suggested that the theme should be prominent and the content should not be too complicated.

2, holiday materials, tents, arches and other holiday materials in place.

Seven, design incentive policies

1, overall task achievement award of the store

2, personal goal reward

3. Target model reward

Eight, gift procurement

1, the main gift (holiday theme gift, super attractive gift)

2. Reminder gift (ordinary gift, which plays the role of reminding you to give it again in the sales process)

3, small gifts (installment, free delivery into the store, play a role in attracting popularity)

Event marketing planning scheme 5

Tmall is like a big market, but as the leading platform of e-commerce, we can try to be more open in this large-scale online marketing activity.

There are some interesting features of this Double Twelve event, such as unlimited discounts and highlighting the social nature of the event. These characteristics make this activity very different from previous activities, but would it be better if these characteristics were combined?

In fact, it can be combined, which means that the unlimited offers mentioned above can be combined with social attributes. People are willing to share good things, and of course people are more willing to share good and cheap things. But what form of sharing can attract more people?

Of course, there are many ways, but there are two ways. One is to increase people's sharing with your own platform, and the other is to increase sharing with some social platforms. The following are our group's thoughts on increasing sharing through these two ways.

(A) with the help of well-known social platforms

Sharing with the help of well-known social platforms is a common practice to improve popularity and sharing rate. Can also be used in this activity, with cheap prices as an introduction, with the help of Douban, Renren, Weibo and other social platforms to expand visibility.

When the user takes a picture of the baby and pays the bill, the system will automatically remind the user whether to print the bill. If the user agrees, Taobao system will automatically generate the order status (thumbnail, discount, etc. ) and publish it on the user platform.

(2) Information update platform in the station

Of course, in addition to using the social platform of well-known social networking sites, you can also use Taobao's own word of mouth to establish your own information update platform, which can be used only for this event or as a common information update platform.

For this Taobao activity, you can add a webpage that is updated in time, and publish the bargaining information of consumers and merchants on this webpage. Of course, this page is best displayed in the form of classified labels.

For example, buyer B bargained with merchant A for a pair of boots, and finally he gave it to me at a very low discount. After the order is generated, the system will automatically remind you whether to publish the bargaining situation between you and the merchant on the information update platform. In this case, it is likely that more people can buy goods at a low price like you. If the buyer agrees, the system will automatically send the item thumbnail, basic information and even specific discounts to the information update platform.

The information update platform is open to all Taobao users, so every Taobao user can see the newly updated content, but it needs to work hard on classification, because if the amount of information is too large, it will increase people's information search difficulty and lead to the loss of Taobao users.

But this is no longer social in a narrow sense, because their information is not just shared with friends, but shared with users who pay attention to this, and it is more like social and information sharing in a broad sense.

Of course, the information update platform is not only used for sharing automatically generated by the system, but also for making original content, such as my story with Taobao, Taobao humor series, creative collection platform and so on.