He once served in the army for 12 years. After he retired, he sold Chuanchuan hotpot for 30 cents a stick in Tongchuan. With little accumulation, he now operates Chuanchuan hotpot. The annual turnover is getting bigger and bigger. He is Yang Zhanguo, the founder of Laolingju Theme Hotpot.
In 2010, he rented a store of less than fifty square meters in Tongchuan and opened his own small store. In order to highlight the style, Yang Zhanguo decorated the store with military culture, which attracted everyone's admiration: Chuanchuan store is also decorated so well! Yang Zhanguo has always had special feelings for his troops and comrades-in-arms. Therefore, he named the Chuan Chuan hotpot restaurant "Old Veteran's Residence", hoping to give every comrade-in-arms with military background a second home.
More than ten years of military career have cultivated his quality of life of being upright, unyielding, fearless of hardships and brave in pioneering. In the army, Yang Zhanguo, who had been rated as an outstanding Communist Party member, an outstanding non-commissioned officer, and an outstanding pacesetter for many times, and was awarded third-class merit three times, took off his military uniform and transferred to the local government. In order to reduce the burden on the country, he resolutely chose to start his own business. road. Is it difficult to start a business? "It's difficult! But as long as you persist, you can do well." This is his deepest understanding. In order to make the taste of Chuanchuan recognized by the public, he has put on a backpack and traveled to Sichuan and Chongqing more than 40 times, constantly tasting, learning, and purchasing the inherited secret recipes. He combined the spicy characteristics of Sichuan hot pot with the essence of Inner Mongolia soup pot, and added 68 kinds of herbs and raw materials. After many times of practice and improvement on the basis of tradition, and after the taste of customers, he finally improved it to suit modern tastes. The health-preserving clear oil hot pot is delicious and not irritating, and has created the unique Lao Lao Ju Chuan Chuan Xiang food brand.
“The fragrance of plum blossoms comes from the bitter cold.” The road that Yang Warring States has traveled has not been smooth sailing. On the contrary, his entrepreneurial journey has been full of thorns. However, with his tenacious fighting spirit and perseverance, he took one step at a time and built a career platform that showed his own value.
In Yang Zhanguo’s view, when running a business, one must also think about its source. If wealth is obtained from society, it must be used in society. In the past few years, Yang Zhanguo has actively served veterans and youth employment, and made positive contributions to the government's efforts to solve the problem of urban population employment, reemployment of laid-off workers, and the transfer of rural surplus labor. In the winter of 2015, Yang Zhanguo returned to the unit where he had served - a certain unit of the Lanzhou Military Region in Minhe County, Qinghai Province. It was time for the veterans to retire again. Yang Zhanguo, who cared about his comrades, returned to the military camp and sent a "gift package" to the veterans to start their own businesses. He used his own experience to encourage his comrades to actively participate in "mass entrepreneurship and mass entrepreneurship". In the social wave of "innovation". This time Yang Zhanguo brought 100,000 yuan in condolence money and 20 free franchise spots to encourage veterans to start their own businesses. Yang Zhanguo then gave an entrepreneurial class to more than 160 "veteran" soldiers who are about to retire this year based on his own entrepreneurial experience. Yang Zhanguo said: "If you are having difficulty returning to your place, please call me. If you are interested in joining the Veteran's Residence, the Veteran's Residence Catering Co., Ltd. will provide veterans with free franchise fees and full service." In Yang Zhanguo's view, he can The success of his business was due to the influence of his military career on him. The military's militarization, standardized management and the will and quality honed in the military are the most obvious advantages of veterans' entrepreneurship.
He focused on management, business and team, creating a new situation in modern enterprise management. Focus on management and work together to develop. Most of the employees recruited by Old Soldier Residence are rural surplus labor and veterans. In order to improve the employees' sense of discipline, Yang Zhanguo established and improved various rules and regulations through careful organization, introduced advanced production equipment, and selected the best management Talent comes on board. Yang Zhanguo led by example and communicated frequently with employees, eventually building a highly disciplined employee team and creating a good atmosphere where everyone is committed to development. So far, more than 40 veterans have been involved in the military-themed hot pot business. The number of direct-operated stores and franchise stores has also grown to more than 100. Laolianju has now developed into a catering company with annual sales of more than 30 million