One, the name of the place

The advantage of this naming method is that it highlights the region, which enables customers to accurately understand the geographic location and orientation of the restaurant, and facilitates dining. For example, in Beijing, zhengyangmen restaurant should generally be in the neighborhood of qianmen street; and then the dianmen snack bar should definitely be in the dianmen area. The store house tips, in taking the name of the store should strive to more accurately convey the location of the restaurant, convenient for customers to dine.

Two, the owner's last name

The operator's name as the name of the restaurant is to highlight the personal credibility and rich business philosophy. Guangzhou and Hong Kong restaurant owners are accustomed to this naming technique. For example, "Lao Ji barbecue meat", you can learn that the owner's last name is Ji, a restaurant that operates barbecue meat. And so on and so forth, that "Pie Zhou" is also the owner surnamed Zhou opened a restaurant selling pies. This naming method allows customers to analyze the specifics of the business at a glance, through the name of the store.

Three, the flavor of the name

Some restaurants are named not only the family name, region, and often try to highlight the content of their business and specific flavor characteristics. Such as the supply of old Beijing noodles, "Old Beijing Fried Noodle King", the supply of authentic Sichuan cuisine, "Jinshan City, Chongqing Hot Pot City", specializing in vegetarian restaurants, "Kung Tak Lam Vegetarian Restaurant", etc., can make the All these restaurants can let customers know the contents and flavors of their business at a glance. To flavor the name of the restaurant, not only can customers accurately and clearly understand its flavor characteristics, saving customers time.

Four, combined with the principle of Chinese characters in the name

General restaurant name in the meaning of the word should be healthy, a sense of the times, have impact, taste the depth, conducive to dissemination.

Some store names can be entrusted to the owner's wishes, such as some Hong Kong cafes "Golden Million", "Big Happy", Shenzhen's "Jiawang", "Jia Hao", etc.; some store names using one to ten from one hundred to one thousand number naming method, such as "a crystal house", "two Yi Xuan", "three fresh roasted wheat museum ", "Four Seas Restaurant" and so on.

In addition, the name of the store can also be based on the type of restaurant guests to decide, if the restaurant's main source of customers are Westerners, you can be a good idea to take a foreign name; if the restaurant's main object of service is the office workers, we should consider taking a wide range of popular names.

Principle of the name

Name is the symbol of the restaurant. People subconsciously, often through the name of a stranger to do a preliminary judgment, the name of the store also plays such a subtle role. The name of the store should follow the following principles:

One, the name of the restaurant should be easy to read, easy to write, easy to listen to and easy to remember and other characteristics.

The number of words in the name of the restaurant is not easy to too many, 2 to 5 words is appropriate, to avoid easy to misunderstand the text and easy to misunderstand the pronunciation of the text arranged together. Such as "emerging duck store", it is easy to be understood as "Xingxing duck store" or "star duck store"; another example is "Fulan Yongfu building duck Another example is "Fu Lan Yongfu Lou Roast Duck Restaurant", which is not easy to call and difficult to remember. Over time, not only the impression is not deep, but also weakened the popularity of their own.

Two, restaurant name should not be too cheesy, to have a certain connotation, give people space to think.

For example, Quanjude, the meaning of the name is "full and not missing, not scattered, benevolent supremacy", which makes people feel very cultural flavor. Many operators may wish to borrow their own restaurant to get rich soon, in the name of the store also like to take a more straightforward but with the name of the vulgar, such as "fortune", "into the treasure", etc., these names are often inadvertently revealed profit-oriented The name will often inadvertently reveal a profit-oriented business mentality, sometimes causing guests to resent.

Three, to the restaurant name must be consistent with the name.

On the street, you can often see a restaurant with only 20 or 30 seats, a sign called "what what food city" or "so-and-so restaurant," making people laugh. Before deciding on the name, owners should first clarify how large a restaurant they intend to open and what the level of the target audience is. If the name does not match the scale, not only the high spending customers do not care, but also let the ordinary guests "look at the name", so people can not be trusted.

Four, interesting name can sometimes arouse people's curiosity, but do not go overboard.

In foreign countries, there are many such bizarre names, such as "Last Judgment Day Restaurant", "Scarlet Cafe" and so on. In China, there is a bar near the university, began to take the name "robbers nest", the result of business is very poor, the reason is that the name reminds people of some social bad youth. Later, the owner changed the name to "Pirate Ship", although the tone has not changed, but the business situation has improved greatly.

Summary of the store

The name of the restaurant reflects the cultural connotation of the enterprise, a good name is a good start. Operators are willing to put effort in this store name, of course, will not give up the quality of food and service quality. If a restaurant meals taste good, the service is also good, then there is an impressive store name, is simply the icing on the cake.