The book is also a catering brand under Sichuan Shuyi Catering Management Co., Ltd., with the trademark "Shuyi" registration number: 14648333, registered in 20 14, focusing on the grass-burning tea industry, advocating the "fresh, healthy and fashionable" grass-burning tea culture, advocating making it easier to start a business and making the world fall in love with grass-burning tea.
Knowledge expansion:
Book also belongs to Sichuan Shuyi Catering Management Co., Ltd., headquartered in Chengdu, and its brand takes "scientific management and sincere service" as the criterion and "health, nature and fashion" as the product concept. Adopt two major business models: direct operation and joining.
Mainly engaged in grass-burning tea, we have developed innovative drinks such as grass-burning grass, taro grass-burning grass, yogurt grass-burning grass and so on.
Book also burning grass is a brand belonging to the catering industry? Founded by Wang Bin, "Book also burns grass" is a well-known local brand in Sichuan Province. It was born in 2007, focusing on the tea industry of burning grass 16 years, advocating a "fresh, healthy and fashionable" tea culture of burning grass, advocating making it easier to start a business and making the world fall in love with it.
In the second half of development, the competition of the new tea track has become increasingly fierce. The challenges faced by the brand include not only the multi-brand competition in the track, but also the competition of cross-border players in other tracks. Fighting for creativity, quality and brand power has become an indispensable breaking point.
In 2022, despite a series of factors, such as repeated epidemics and rapid consumption changes, the well-known new tea brand Book also burned grass (hereinafter referred to as "Book also") did not stop the pursuit of upward growth, and it injected infinite possibilities for the long-term development of the brand with multi-dimensional innovation.
In 2022, the brand that survived after the accelerated "reshuffle" of the epidemic seems to be only the "primary stage" with the help of continuous new breaks. In the environment of continuous "involution", more explosive products may be produced, which may lead to qualitative changes.
In 2022, the book also found a new way to break through the internal volume. Based on the "plant-based" DNA carried since the brand was established, it continuously extended the product positioning and layout of "plant-based new tea" and expanded the product strategic map that meets the actual needs of contemporary consumers.