Group purchase means group purchase, also known as group purchase. It is a brand-new consumption form that consumers who are interested in buying the same product are organized by professional group purchase service organizations or websites through the Internet to form a shopping group. Through the merchant-led pricing model and the consumer-led bargaining model, a large number of upstream merchants buy, enjoy the group purchase price while ensuring the quality, and * * * safeguard the rights and interests of consumers.

Group buying, as a relatively new way of consumption and shopping, has experienced many twists and turns in actual operation, but its development is unstoppable. From the continuous development of group buying activities and the participation of many well-known enterprises, we can anticipate the development trend of this new force. At present, there are generally three forms of group buying: upstream merchants initiate; Professional group buying service organizations initiate and organize services throughout the process; Enthusiastic consumers automatically initiate.

The product coverage of group purchase can be very extensive, including commodities such as automobiles, home appliances, digital, mobile phones, computers, cultural and sports supplies, and card service products such as health check-up, insurance, tourism, education and training, all kinds of beauty, fitness and leisure.

For college students studying in Beijing, Beijing University Student Network provides group buying services that are suitable for students' characteristics and needs. At present, the group buying products that have been opened cover training, entertainment and other aspects.