Huawei franchise application process 1. The franchisee fills in the franchisee application information in Huawei official website; 2. Huawei conducts a store inspection and evaluates the franchisee qualification according to the results of the field inspection; 3. Complete the Huawei franchisee certification process according to the materials provided by the franchisees; Fourth, design and decorate according to Huawei's SI specification; 5. Franchisees who have passed the review need to provide various licenses according to Huawei's requirements; 6. Huawei signs contracts with franchisees; Seven, the franchisee in the V-MALL to apply for an account, Huawei can pick up the goods after approval. Huawei franchisees support policies to decorate doors, cabinets, backboards, light boxes and other hardware decoration support (the reference standard for hard terminal placement is: 5 ~ 8m2 doors+8 ~1kloc-0/m2 backboards +4 counters +2 product light boxes) and advanced franchisees support standard doors, counters, backboards, light boxes and other hardware decoration support (the reference standard for hard terminal placement is: 8 Kloc-0/ each 10~ 15 square meter backboard, 4 light boxes, 1 cashier, a set of negotiation tables and chairs) Promotion activities, in-store promotion, outdoor roadshows, large-scale activities and other forms of promotion activities support. Train experts in sales, management and service. /At present, Huawei's mobile phone marketing channels can be divided into two categories:

Distribution channels and direct sales channels.

distribution channel

It mainly includes national general agents and regional agents.

There are three types of commercial and online agents, which are summarized as follows: 1. National general agents:

The national general agent refers to the authorized by the product manufacturer, which can directly from the product.

Factory wholesale

Obtain a large number of products, through its distribution network

An agent who sells products wholesale to all parts of the country. The national general agent has mature sales outlets all over the country, with strong financial strength, which can effectively reduce the financial risk of manufacturers and ensure supply. According to the changes in the sales channel pattern in the mobile phone market, the general agent continues to strengthen the channel penetration and coverage, and still can play a better role in product distribution and sales. 2.

Regional agency

Business: provincial, municipal, etc.

Regional agency

Merchants buy products wholesale from superior agents or manufacturers, but they can only distribute them within the specified area. Regional agents include mobile phone chain sellers, such as Zhongfu, Dixintong and Zhongyu, who distribute mobile phones, and also have a certain scale and number of retail stores, which can retail mobile phones. Regional agents use a more detailed local sales network.

Network, can more effectively develop and expand the distribution rate of mobile phones in the regional market, improve market share. 3.

Online agent seller

With the rise and development of e-commerce, online marketing of mobile phones has also begun to appear in the market. So far, it is relatively mature and has a certain scale.

Online agents include Beidou mobile phone network and Pacific mobile phone network.

Direct selling channels Direct selling channels mainly include self-built sales networks, home appliance chain stores (Gome, Suning, Yongle, Dazhong), mobile phone chain stores (Zhongfu, Dixintong, Zhongyu, etc.), electronic malls (Cyber, Pacific, etc.), large supermarkets (Carrefour, Wal-Mart, Hualian, Wumei or local supermarkets, etc.), mobile operators' business halls, mobile phone malls, mobile phone streets or communication monopoly streets.

1. Self-built sales network

Mobile phone manufacturers or operators focus on their own marketing strategies and gradually establish their directly managed sales networks in various cities. For example, Bird has 28 branches and more than 300 offices in China, forming a nationwide marketing network. In July, 2004, China Mobile, together with manufacturers such as ZTE, Huawei, Eastcom, Bird and Digital China, established China Mobile Dingxun, which specializes in customized production and sales of mobile phones according to the launched mobile communication services. China Unicom also plans to set up a company named "Unicom Huasheng" in 2005, which will undertake the task similar to "China Unicom Communication Terminal Sales Company" and be responsible for the management and marketing of Unicom terminals.

2. Home appliance chain stores

Gome, Suning, large and medium-sized home appliance chain stores, with strong financial strength, large-scale sales efficiency, strong

distribution network

Enter the mobile phone sales market as a terminal retailer. These home appliance chain stores mainly adopt the supply mode of "direct supply" by manufacturers. 3. Mobile phone chain store

Mobile phone chain stores are also the main channels for mobile phone sales. Beijing Zhongyu, Zhongfu, Xieheng, Dixintong, Guangzhou Longyue, Beijing Tianyu Langtong and Beijing Jinfeihong have all formed branded chain channel resources, and they are large chain stores specializing in mobile phone sales, which have a very high position in the industry and provide good access for manufacturers to enter the market.