1. What are the advantages of live streaming: Why do so many people join the ranks of live streaming? There are many celebrities, big V, and business circles. The editor summarizes the following reasons: 1. Driven by the fan economy, it is now a traffic society, and the traffic of celebrities and celebrities is very sufficient. With many fans, the power of role models is great. Live broadcast brings celebrities closer to the public and satisfies curiosity. In a certain essence, this is the same as celebrity endorsement of products, except that live broadcast has become direct sales. 2. Live broadcast is more intuitive, interactive and timely, shortening the distance between the product and the user, making people feel like experiencing it personally in an offline store. Through the anchor's sight, hearing and touch, it increases the sense of trust. 3. Live broadcast discounts are strong and affordable, and low prices are always the magic weapon for sales. In order to attract users and fans, coupons, red envelopes, full discounts, etc. in the live broadcast room are all very exciting. What are the advantages and disadvantages of live streaming? 4. The overall supply of domestic products exceeds demand. In addition to physical stores and online stores, there is now another marketing method, and the cost is low, especially in some remote and economically underdeveloped areas. Operation, smart phone live broadcast can be sold, which undoubtedly has huge advantages. 2. What are the disadvantages of live-streaming to bring goods: 1. Live-streaming to bring goods, the anchor is the key, the skills of the anchor are required, and the three views must be positive, not vulgar or kitsch. Have certain field control ability, lively atmosphere, increase attention but just right, grasp the degree, focus on building products and personal charm. 2. It is not conducive to big brands. At present, the added value of live broadcast products is not high. Although there are many big brands in live broadcasts, most of them are unbranded. The lack of brands hinders the rise of the "rank" of live broadcasts. Some have unclear quality control and classification. For example, agricultural products lack awareness of quality, after-sales awareness, service awareness, and demand. We create brands in the live broadcast room. What are the advantages and disadvantages of live streaming? 3. The ability of anchors to bring goods varies. The conversion rate of big cows and big Vs is more than 30%, and the conversion rate of mature ones is about 10%. However, most of them have not been trained or specially studied. Actions and language expressions are not attractive, and the conversion rate is below 5%. It is not necessary to be popular to bring goods. You must have a comprehensive understanding of products, customers, after-sales, and services, and you must also be able to express and demonstrate. It’s not that easy. Live streaming is also a skill that needs to be learned.