Liu Shun Company was established in 2005, which is a fast food chain store operating in Daoxiao Noodles, Shanxi. Daoxiao Noodles is a local specialty snack. Founder JUNG WOO founded the brand "Liu Shun Noodles" from scratch. After more than ten years' development, the company now has more than 30 chain stores in China, more than 40 direct stores in Shanxi and Shanghai, and more than 80 franchised stores in China, making it a leading enterprise in Daoxiao Noodles, Shanxi.
"Make a bowl of noodles in this life" is the corporate slogan of Liu Shun Daoxiao Noodles and the belief principle of its founder JUNG WOO. In order to be closer to it, not only the high-gluten special starch from Hetao area of Inner Mongolia was used as the raw material, but also the flour molecules and water molecules were fully combined to make a bowl of "really good noodles" with good texture and good taste.
JUNG WOO said that Liu Shundao insisted on the three development strategies of Liu Shun production, Liu Shun training and Liu Shun sales, as well as the business philosophy of product standardization, operational process, large-scale production and scientific management. In order to reduce the confusion in the production process, on the basis of long-term formulation and implementation of Daoxiao Noodles process standards, Liu Shun, together with the Department of Commerce and the Cuisine Association, formulated the production standards and specifications of Daoxiao Noodles. In just a few years, it has developed from a small shop of 30 square meters into a Chinese fast food chain with a processing and distribution center, more than 50 branches across the country and more than 20,000 visitors a day. The formulation and implementation of Daoxiao Noodles standards is both inheritance and protection. In order to develop, the business card of Shanxi Daoxiao Noodles was displayed to the outside world, which also marked that the standardization of knife cutting in Shanxi entered a new stage.
"Carrying forward Shanxi pasta culture and inheriting Shanxi merchants' spirit" is the corporate mission of Daoxiao Noodles. Talking about capital, JUNG WOO said: "I think the combination of catering enterprises and capital is a good thing for him. The core question is whether the values of capital and catering entrepreneurs can be consistent. " After the introduction of capital, catering enterprises can not only promote the rapid development of enterprises, but also enhance the anti-risk ability of catering enterprises. Entrepreneurs should learn how to grasp this degree and how to make enterprises live healthily and for a long time.
In addition, Shun Liu Daoxiao's good achievements today are also inseparable from the company's principle of "* * * working together, * * * growing together and * * * getting rich together". The purpose is to create an entrepreneurial platform for employees that is "happy at work, happy in life and easy to make money"; With the concept of "safety, stability, innovation and development", we will realize the beautiful vision of "making thousands of people run smoothly and achieving the dreams of thousands of people". JUNG WOO said that seeking happiness for customers and employees is Shunshun's value, and he has been adhering to this initial intention to continue to carry forward Shunshun and make contributions to society and customer groups.
When it comes to catering involution, Zheng Yu has a very unique view. He believes that the real involution is actually a breakthrough in the pattern and thinking consciousness of a business owner. "Only by breaking your own cognitive boundaries and improving your own pattern and awareness will your enterprise have more room for development. Imitation between enterprises, the final competition is the competition of a brand, that is, the competition of corporate culture, that is, the competition of boss pattern and cognitive power. Therefore, we need the core of catering involution, so that the boss can constantly improve his cognitive and mental model. "
Facing the normalization of the current epidemic, the catering industry is also experiencing an unprecedented severe test. Liu Shun, as a local catering brand in Shaanxi, is also inevitably impacted. However, Liu Shunmian, under the leadership of JUNG WOO, found his own way, which is to change his thoughts, reform and change his life.
"Changing the heart" aims at not forgetting one's original heart, cleaning up one's mind and purifying one's mind. JUNG WOO began to shift its focus from selling products to loving customers, and turned its attention to the "heart" of the enterprise. The first "heart", the initial heart. A smooth heart is a bowl of "well-eaten and affordable" noodles. The second heart is filial piety. Liu Shun cut the filial piety culture in the traditional culture of China into "filial piety" as the corporate culture, customers as the food and clothing parents, and "filial piety"-only taking customers' hearts as the heart and doing things beneficial to the people. Third heart, ambition. If we say that exploring the heart of the enterprise is "self-cultivation"; Customer-oriented innovative enterprises are "Qijia"; Leading local industries to promote the new atmosphere of "governing the country", then there is "ambition" to "level the world".
The purpose of "reform" is to sell products and love customers. In the process of transformation and upgrading, Liu Shun focused on the purpose of "from selling products to loving customers", and finally decided on the policies of "27 words" and "345", namely-
"27-character mind method"-all categories, all times, all customers; Can afford to eat, eat well, eat well; Good environment, good products and good service;
"3 free"-rice, noodles and porridge are free! 4 snacks, free to eat! 8 kinds of small materials, adjust at will!
"Four big discounts"-3.6 yuan porridge, enough! 4.6 yuan side dishes, literally spell! 6.6 yuan pasta, feel free to continue! After 9 pm, vegetables and porridge are half price!
"Five convenient services"-free mobile phone charging, free hot water, free first-aid medicine box, free water pump and free microwave heating service.
By upgrading the "27-character" mentality and the "345" policy, Liu Shun is turning every store into a "community happiness service station" with food, service and love. JUNG WOO hopes to do something for the society and the people through such changes, and send out a "heart" warmth in the severe economic winter; In the new era of prosperity, add your own light.
"Change your life" aims to connect souls and dance with guests. Shun Liu opened the chairman's direct number, directly contacting front-line employees and customers, heart to heart.
In the post-epidemic era, JUNG WOO believes that catering people should help themselves with customers as the center, perceive customer needs more keenly and accurately, propose differentiated solutions for pain points, and carry out business transformation. All categories, scenes and contents are worth rethinking and deepening, finding their own differentiated features and subdividing categories and scenes, and constantly improving products, services and brands.