The baking industry has a kind of magic, every second there are countless people who love baking is attracted to put into this industry, will be interested in transforming into a career.
There are a lot of bakers out there, but very few of them have succeeded in their endeavors or persevered in their endeavors.
We know many bakers around us, and many of them have started their own businesses, but most of them have closed down, and even if they are still open now, they seem to be competing with other bakeries.
Why is this?
A friend who started a bakery said:
"I thought that as long as the product was well done before starting the business, there would be no worries about no business. impulse to open the store only to find that the boss is really not so good when the change from working for someone to start a business is not easy to do when the master as long as you do your job on everything, they when the boss can not understand the needs of the market, the ability to operate the store is not enough, and are not good at dealing with the relationship with the management of the business misery ultimately had to give up! ......."
The entrepreneurship is not a one-step thing, even if you have the skills, but also not necessarily successful. friend's experience is like the epitome of countless baking business failures, with a passionate commitment to the baking industry, but often start is a light pole commander, know how to bake, know the technology but do not know how to do a good job of operation . Now this era is no longer not afraid of the deep alley times, good to show to attract more guests, will be operating is equally important.
Operating a bakery is a systematic project, a link is not good enough may lead to bad business or even business failure. You can learn more from the success of previous generations to try to avoid going into the wrong zone.
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Misunderstanding one: want to avoid competition, so choose a street with fewer peers
Some friends in the store site selection will notice that a street has been a bakery, and feel that they have to open a store to compete in the past "fight! Cluster effect, which is why there will be a business district, the reason for the commercial street, the same store opened together will form an industrial scale after not only more attractive to customers patronage, but also can **** with infrastructure, save publicity costs and so on.
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Myth 2: The use of constant price reductions as the main means of sales is not desirable
Price cuts are indeed a way to attract customers, but bottomless price cuts will only allow customers to reduce the price of your store to buy the product is expected to lower the price, and once the customer has formed the habit of thinking that the pricing of the product can only be The first thing you need to do is to get your hands on a new product, and you'll be able to get it back.
There are many viable sales tools to help with promotions, whether it's regular coupons
( Tips: Usually these coupons can only be used in specific areas and categories. They can only be purchased for those items that are within the regular price and cannot be used for specials. When using this kind of coupon, the price exceeds part of the need for customers to make up cash. Discount coupons can not be redeemed as cash, the use of the shortfall can not be returned to cash.
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Misunderstanding three: all customers as important customers
We have to differentiate between important customers and ordinary customers, treating important customers, to show more enthusiasm and service attitude. The first is to make this part of the important people more trust and rely on the store, and the second is to let more people see the treatment of this part of the key customers, so as to aspire to become such a special existence.
And customers into the store to buy products, need to register information to register as a member, baking is a food industry, after all, everyone's food preferences do not make sense, to know the customer's age, gender, preferences and other member information, and then according to the member profile and consumption records, the members of the good, it is possible to generate more repeat business.
If there is anything you want to say or do in your baking business, welcome to leave a message to share your entrepreneurial journey, so that we can move forward together on the road of bakery private business.