Creative Mid-Autumn Festival Planning Scheme 1 I. Design Intention
With a long history of 5,000 years, the Chinese nation has accumulated many traditional festivals with strong oriental culture. Culture is the foundation of a nation, and festivals are an important carrier of national cultural inheritance.
Traditional folk festivals such as Spring Festival, Lantern Festival, Tomb-Sweeping Day and Mid-Autumn Festival all vigorously carry forward the excellent traditions of national culture and inherit the national spirit. As the Mid-Autumn Festival is coming, let our children know about this traditional festival, learn a little knowledge of science, and penetrate etiquette into every detail during the activity.
Second, the activity objectives
1, through activities, let children know the origin of Mid-Autumn Festival, and know that Mid-Autumn Festival is a traditional reunion festival in China.
2. Experience the happiness of spending holidays with fellow teachers.
Third, the form of activities
Class collective activity environment layout:
1 Show the "Moon Change Book" drawn by children observing the moon before the festival.
2. Put in books about the moon.
3. Hanging lanterns and fruit patterns create a lively festive atmosphere.
Fourth, the work of parents
1 Parents help to collect information about Mid-Autumn Festival and share it with everyone.
2. Prepare some mooncake boxes for this theme activity. And make a lantern with children, which is made by * * *.
3, urge children to observe the moon continuously before and after the festival, and record the changes of the moon.
Creative Mid-Autumn Festival planning scheme 2 I. Activity background:
Xx Co., Ltd., a professional enterprise engineering copywriting planning company. "I miss my relatives twice during the festive season" gives the Mid-Autumn Festival a strong concept of "home harmony". On this full moon night, enjoying family and praying for happiness, every soul is holy, and it is the best opportunity to stimulate the truth, goodness and beauty of human nature. Young employees are under pressure from all sectors of society. At the same time, they are also troubled by love and marriage problems. Busy work makes their social circle smaller and smaller, and there are fewer and fewer opportunities to meet love. Most employees in the company are engaged in work related to words, which also makes everyone's personality more and more meticulous and quiet. In order to better enliven the company atmosphere, contact all employees' previous friendship, and create opportunities for more single men and women in the company to meet love, Zhengzhou Jinglue Zhicheng Company specially cooperated with other brother companies and client companies to hold this "single party" activity, which not only serves single people, but also shares worries for enterprises and creates opportunities for single men and women to meet love.
Second, the purpose of the activity:
1) The company is a big family, which enhances team cohesion and employees' sense of belonging.
2) Let employees experience the company culture, enhance their intimacy with the company, and improve their support for their work.
3) Stimulate employees' gratitude and honor, and work harder and more worthily for the team.
4) Advocate the balanced concept of "happy work and happy life", strengthen the harmony between people, cherish the fate of living with family members and colleagues, and guide employees' sense of fraternity and everyone.
5) Respect the traditional customs of China, pray for the complete glory of life, carry forward the national culture of China, and improve the cultural literacy of employees.
III. Target audience: all single men and women employees and single men and women employees of other companies.
IV. Activity Time: XX years, X months and X days
V. Activity flow:
1, the host made a welcome speech, and invited the leaders to speak.
2, belly dance.
3. Games
4. Lucky draw
5, ballroom dancing, put a rabbit dance music, let the people present freely combine and dance to relax.
6. The person in charge gave a thank-you speech.
Vi. Activity preparation:
1, venue and layout: dining hall. Banners, balloons, ribbons and lanterns are decorated to create a festive atmosphere. Before the party starts, get ready for all the hospitality and distribute light sticks.
2, sound effects, disc preparation
3. Food preparation:
1) Fruits: apples, grapes, cantaloupes, oranges, oranges, bananas, watermelons, pitaya, grapefruit, persimmons and plums.
2) drinks: coke, sprite, green tea, orange juice, milk tea, wine and mineral water.
3) Snacks: moon cakes, chestnuts, horns, sushi, shredded squid, potato chips, peanuts, marshmallows, melon seeds, biscuits, pistachios and beef jerky.
4. Preparation of related programs and publicity form: poster publicity;
5. Gift-related support:
Gifts (according to the characteristics of different game difficulty, give corresponding gifts)
Such as: sliding business card boxes, hair dolls and fine products worth about 5 yuan.
Value1Crystal coasters, virgin bottle openers, qq cups, boy/girl cups within 0 yuan.
Gifts within 20 yuan: cartoon telephone, cartoon radio, bathroom three-piece set, mini hair dryer.
Gifts with value within 30 yuan: cd box, stainless steel tableware set,
Mid-Autumn Festival gifts (giving mooncake series or household items as holiday greetings)
The warmth of 20 yuan is a reunion series: mooncake gift box.
Creative Mid-Autumn Festival planning scheme 3 I. Purpose
1, let employees have a happy Mid-Autumn Festival and improve their morale;
2. Strengthen internal communication among employees, promote further harmony of employee relations, and propose an employee activity plan for Mid-Autumn Festival.
Second, the time:
It is scheduled for the day before Mid-Autumn Festival, that is, August 14 (Saturday) in the lunar calendar16: 00 pm to 12 pm.
Third, the location:
In the company yard
Iv. participants:
All employees of the company (security guards need to go to work as usual)
V. Relevant preparations:
1, camera, dvd player, 4 speakers, notebook computer, microphone;
2. Small cards with written words (the number depends on the number of people, and the content is pre-written by each person in the company and sent to colleagues);
3. Food, utensils and drinking water used for barbecue;
4, food, including
5, a good mood, and prepare some interesting stories or familiar with a few songs;
6. The Administration Department/Planning Department designs the activity arrangement in advance;
7. Moon cakes 120 boxes.
VI. Contents and process of activities:
Content:
1, barbecue: prepare barbecue materials and utensils in advance, and start barbecue in the evening;
2. Performances and entertainment activities: singing, dancing, guessing, sketches, cross talk and other programs, to be determined;
VII. Expenses
About: 100- 150 yuan/person, including activities related expenses and moon cakes.
Eight, planning and execution:
Implementation: Administration Department and Planning Department assist in implementation.
planning department
Creative Mid-Autumn Festival planning scheme 4 I. Organizing Committee of the event
1, responsible for: members of the board of directors, general manager office, planning department.
2. Members: heads of departments
Second, the activity time:
September 26-September 27
Third, the purpose of the activity:
With the help of China's traditional Mid-Autumn Festival, the second long holiday of Chinese people, National Day, the second sales peak of shopping malls will be created, and the cold market after the long holiday will be targeted to slow down and reduce the downward trend of sales.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
V. Campaign slogan:
omit
Sixth, the scene layout:
(1) Off-site layout: gate couplets: 10,000 families are reunited to welcome the Mid-Autumn Festival, the four seas are jubilant to celebrate the National Day, and horizontal couplets: celebrate the festive season; Huge hanging on the external wall: width: height = 10* 13m, content of publicity activities; Hang 8 red lanterns above the door.
(2), the venue layout:
1, respectively, in the first, second, third and fourth floors of the elevator hanging at both ends of the publicity signs.
2. Set up a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set up an archway at the entrance of the first floor, display a mooncake street at the back of the checkout counter, and hang a tag at the upper end of the mooncake street to set off the atmosphere of the mooncake street;
4. Hang corresponding palace lanterns on the main passage, elevator entrance and the upper end of moon cake pile on each floor; 300 palace lanterns.
5. Hanging flags for Mid-Autumn Festival and National Day (one on each side) in the main passage of each floor; Flag 1000.
6. Stair guardrail is surrounded by golden flannel, and at the same time, the layout of elevator entrance is strengthened.
7. A large (2, 5 meters wide) lantern (made of kt board) is hung in the center of the central hall, and the word "Happy Mid-Autumn Festival" is hung under the big lantern, and other decorations are added.
Seven, publicity strategy
1, dm poster publicity (see attached table for specific operation details);
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities; B time: September 1 8th; C, charge:
D. Publicity form: animated pictures and text.
3, off-site huge, exhibition board publicity;
4. Broadcast and publicity in the venue;
Eight, activity strategy:
Activities, shopping over 20 to retain happy moments.
Activity time: September1-September 8.
Activity content: You can participate in the lucky draw at the wedding photography consulting office of Liangxin Bride at the entrance of the mall with a computer receipt when shopping in this mall for more than 20 yuan at one time.
Award setting: omitted
Creative Mid-Autumn Festival planning scheme 5 I. Purpose of the event:
1, take the "National Day and Mid-Autumn Festival" as an opportunity, and plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation;
2, through the Mid-Autumn Festival, National Day eight-day holiday, maximize the flow of people, enhance popularity, and expand the sales performance of specialty stores;
Second, the theme of the event:
The whole country celebrated sixty-three years and immediately sent nine gifts.
Third, the activity time:
20xx September 29th ——20xx year1October 8th.
Fourth, the design of promotional activities:
1, a gift: free gift when entering the store.
You don't need to shop, you are polite when you enter the store. During the activity period, all customers can receive a beautiful gift for free after registering in the store. Promotion Description: Before the number of gifts is limited during the activity.
30 consumers who entered the store (300 consumers are expected on 10). Merchants can choose by themselves. It is suggested that merchants can use moon cakes instead of gifts before the Mid-Autumn Festival.
2, double gift: National Day special gift
Shocking price, immediately Youyue model _ _1900 _ _ _ yuan/car, immediately 200 model _2 100_ yuan/car.
(Two special cars will be launched, and other gifts and services will not be involved), and the daily purchase is limited to 10. This quantity is for reference only, and merchants can apply for it according to their own situation.
3, triple ceremony: Mid-Autumn Festival reunion ceremony
(except special cars)
Moon cakes are an indispensable symbol of reunion for China people in the Mid-Autumn Festival. Because the Mid-Autumn Festival can be used as a gift after the National Day, it is even closer to the season and atmosphere. Merchants can negotiate with some supermarkets and shops to give mooncakes as gifts when buying a car, and then check out after the event. It can also be decided by the merchants themselves. The grade of moon cakes should not be too low. Try to keep the grade of moon cakes within the profit range and send moon cakes according to the low-profit models in the store.
4, four gifts: luxury car purchase gift
(except special cars)
Set up different gifts according to different price segments, and the higher the selling price, the greater the profit. For customers who buy high-end models, we will send luxury gift packages within the scope of ensuring profits. The gift package can be composed of beach chairs, shopping baskets, inflators, anti-theft locks, helmets and induction cookers.
(purchased by the merchants themselves) and so on are freely combined into a plurality of different gift packages.
(1), high-end price models
(such as Princess Ma Eighth Generation, Ma Xi Yun, Zhuifeng Ma, Jin Yue, Ma Hongyun, etc.).
! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet, induction cooker;
⑵. Mid-and high-end price models
(such as immediately chasing dreams, immediately galloping, Princess Horse Fifth Generation, Double Happiness Horse, immediately Fengrui, immediately 300, immediately 700, etc.)! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet;
(3) Mid-range price models
Gift suggestions (such as immediately popular, immediately a dream, sunshine horse three generations, good luck horse two generations, golden eagle horse, etc.): shopping blue, pump, anti-theft lock, helmet;
(4) Gift suggestions for low-end models: pump, anti-theft lock and helmet.
5. Five gifts: Mid-Autumn Festival red envelope gift (attached with vouchers)
During the activities, every morning 10 and afternoon 16, the Mid-Autumn Festival red envelopes will be distributed on time, ranging from 50 to 200 yuan, and the red envelopes will be distributed from 200 yuan to 50 yuan on a first-come-first-served basis.
Creative Mid-Autumn Festival planning scheme 6 I. Purpose of the event:
Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, families have a reunion dinner, taste moon cakes and enjoy the bright moon, and there is a festive atmosphere everywhere. This year's Mid-Autumn Festival falls on Monday, 8th. On the occasion of the Mid-Autumn Festival, the Peace Community Citizen School organizes community citizens to participate in some interesting activities, which not only makes them feel the harmonious atmosphere in the community, but also lays a good foundation for the publicity of the Mid-Autumn Festival.
Second, the theme of the event:
"Love the community, Happy Mid-Autumn Festival"
Third, the activity time:
20xx year x month x day
IV. Venue:
Heping community citizen school
V. Participants:
Peaceful community residents
Sixth, the activity plate:
1, solve riddles on the lanterns: On the prepared puzzle board, after reading the puzzle, the host raises his hand to answer, and if the answer is correct, there will be a small gift. (Everyone has only one chance)
2, poetry dragon: in the poems about the Mid-Autumn Festival prepared in advance, complete the spare parts of the poems, and there will be small gifts if the answers are correct. (Raise your hand first and answer first, each person has only one chance)
3. Talent show: Any citizen who wants to perform can perform on stage, and the theme of the program is not limited (including poetry reading, singing, dancing, cross talk, jokes, etc.). As long as they perform on stage, they can get small gifts.
4. Sending moon cakes: Everyone sits around and sends out a few small moon cakes to celebrate the arrival of a beautiful festival.
Vii. Pre-activity preparation:
1, contact the main person in charge of the community, and do a good job in promoting the activities together with them, so that more community residents can participate.
2. The community is responsible for consulting a program host (community volunteer) to host the event.
3. Go to the mall to buy the required items in advance.
4. Prepare the riddles, put on the lanterns and prepare the poems of "Poetry Solitaire".
5, the scene layout, audio, light, table lights, banners.
VIII. Activity Flow:
1, 9:00 a.m.: Organize participants to enter the venue and maintain order at the scene.
2. 9: 00-9: 30: solve riddles on the lanterns activity. The host announces the rules of the activity, carries out the activity according to the rules, and pays attention to maintaining the order at the activity site.
3. 9: 30-10: 00: Poetry Solitaire activity, the host announces the rules of the activity, and every citizen participating in the activity follows the rules.
4.10: 00-10: 40: Cultural activities of talent show. This session is a free talent show, and the host should encourage more citizens to participate. If there are many people performing, the time can be extended to1/kloc-0: 00, and each performer can't exceed 8 minutes.
5.10: 40-10: 50: Give out moon cakes, give out a few small moon cakes for every citizen attending the meeting, and take a group photo together as a souvenir.
6. After the event, organize everyone to leave the venue in an orderly manner, and then clean up the venue.
IX. Budget:
Moon cake: 200 yuan small gift: 100 yuan.
* * * Meter: 300 yuan