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Majors of School of Media and Humanities, Zhejiang University City College

Journalism, radio and television journalism, Chinese language and literature, advertising and other majors are awarded the degree of Bachelor of Arts, exhibition economics and management majors are awarded the degree of Bachelor of Management.

Journalism

Journalism is the note of the times and the faithful recorder of history

Journalism is a brand major of City College and the first batch of key majors in Hangzhou, and it now has two distinctive directions, namely, economic journalism and network editing. This major aims to cultivate news and communication talents with broad knowledge of humanities, social sciences and natural sciences, solid news theory and strong editorial ability. Students are required to understand the basic principles of journalism and policy decrees of news propaganda, be familiar with the history and current situation of journalism in China and abroad, and be proficient in news interviewing, writing, editing, commenting, photographing and other aspects of basic knowledge and skills, and have a high interpersonal communication and They have a high level of interpersonal communication and written expression skills. In order to further cultivate students' application ability, the program has established close cooperation with many domestic news organizations and journalism colleges. The teaching process strengthens the connection between theory and practice, emphasizes the combination of classroom teaching and extracurricular practice, and arranges internships in the campus media during the weekdays, and 6-week and 16-week internships in the sophomore and senior years in the provincial and municipal news media at all levels, the party and government departments, and the enterprises and institutions respectively, in order to adapt to the needs of the society. This program confers the degree of Bachelor of Arts.

Graduates of this major are mainly engaged in the following jobs: reporters and editors of central, provincial, city (prefecture) and county newspapers, radio, television and other news organizations, publicity and reporting of all levels of party and government organs and enterprises and institutions, graphic editing of all kinds of websites, etc., with a wide range of employment.

Major courses: Introduction to Journalism, Introduction to Communication, Chinese and Foreign News History, News Interviewing and Writing, News Editing, News Criticism Writing, News Photography, New Media Writing, Media Management, Economic News Interviewing and Writing, Specialized News Interviewing and Reporting, Introduction to Network Communication, Journalism Ethics and Laws.

Radio and Television Journalism

Recording the Times with the Lens Enriching Life with Images

Based on the key discipline of journalism in Hangzhou, the program cultivates applied, innovative, and composite radio and television newsgathering and editing talents with broad knowledge of humanities, social sciences and natural sciences, as well as solid theoretical foundation in journalism. In the third year, there are two professional directions: planning and editing and reporter, of which the direction of planning and editing is the special direction of City College. This program confers the degree of Bachelor of Arts.

The teaching process emphasizes the link between theory and practice, and adheres to the mode of "campus reporter to media internship reporter to social reporter" to cultivate broadcasting and television application-oriented talents. There are advanced equipment for students to practice in the radio and television experimental center; school-run news center radio and television stations and "Hangzhou Youth Film and Television Shooting Base" for students to carry out regular practical training; more than 20 internship bases have been established in Zhejiang, Shenzhen, Beijing, etc., and the sophomore and senior students are organized to focus on practical training under the guidance of their supervisors. Training. In addition, we have established collaborative relationships with colleges and universities outside the U.S., Singapore, and Taiwan to expand students' international perspective. Students majoring in radio and television have solid basic professional skills and strong hands-on ability, and have won many awards in multimedia competitions for international, domestic and foreign students and students from Zhejiang Province. For example, the short film "Tears of Double Happiness" created by Fan Jiaju, a student of grade 07, won the "Green Olive" award of the 15th Montenegro International Television Festival, and he became the youngest winner of the award.

The graduates of this program have a wide range of job markets and a strong demand. Most of the graduates in the province, city (prefecture) and county levels of radio and television, newspapers and magazines, network media engaged in news editorial work, there are many students at all levels of government, enterprises and institutions engaged in cultural, creative industries, publicity and planning and business management, and go abroad to pursue advanced studies and graduate school students ranked among the top of the branch. Over the past few years, the training of Miss Asia and ATV contracted artists, Hong Kong TV anchors, Zhejiang TV "seven sisters" on camera reporter, host of the Zhejiang Film and Video Channel and a large number of outstanding graduates.

The professional faculty is strong, with a number of high theoretical level and strong practical ability of the high title of dual-teacher teachers. The specialty actively explores the new mode of school-enterprise cooperation to cultivate talents, and has filmed TV dramas and digital movies with Zhejiang TV and other film and television organizations, such as the 100-episode TV sitcom "Perfect Family" and the digital movie "Fluttering Red Ribbon".

Major courses: Introduction to Journalism, Introduction to Communication, History of Chinese and Foreign News, News Interview Writing, Radio and Television Program Planning, Television News Writing, Television Feature Films, Radio and Television Commentary, Television Camera, Linear and Non-linear Editing, Broadcasting and Hosting, Appearance Reporter, Appreciation of Broadcasting and Television Excellence, Introduction to Directing.

Advertising

Gives you the innovative sky to lead the trend of life!

Advertising major is a composite cross-type popular specialty integrating marketing, planning copywriting, art design, cultural creativity, and is awarded the degree of Bachelor of Arts. This major is committed to cultivate a solid knowledge base of humanities, social sciences and natural sciences, a systematic mastery of advertising theory and professional knowledge, skilled network or film and television advertising creativity, planning, copywriting and production, able to engage in network advertising, film and television advertising, graphic advertising, such as planning, copywriting and production of senior innovative and applied talents. This program confers a Bachelor of Arts degree.

The program focuses on the cultivation of students' practical ability and adopts the concepts of "project-driven" and "participation for teaching". Students have performed well in various professional planning competitions held in China and Zhejiang Province, and have won the first and second prizes for many times. The program strengthens the construction of teaching practice bases and sends students to participate in all kinds of activities of the government, enterprises and media, so that students can learn and practice the concept and practice of overall planning. It has established practice bases and friendly cooperative relationships with more than 40 advertising companies, PR companies, exhibition enterprises and government departments, such as Xizi Otis Elevator Company Limited, Zhejiang Guoli Advertising Company, Haikang Life Insurance Company, Eastern Union Management Consulting Company Limited, Shengji Public Relations Company, and China Business Management Network. This major is one of the earliest majors founded by City College, with strong foundation and distinctive features, which is welcomed by candidates who love economic management, cultural creativity and art design.

The employment market of advertising is broad, the demand is strong, and the employment prospect is very promising. Past graduates have been employed in Alibaba, Taobao and other well-known websites, well-known real estate marketing agencies in and outside the province, internationally renowned advertising agencies and other enterprises and institutions.

Major Courses: Introduction to Communication, Introduction to Advertising, Advertising Planning and Copywriting, Marketing, Market Research and Statistics, E-Commerce, Integrated Marketing Communications, Brand Strategy Research, Computer Graphic Design, Web Design, Advertising Photography, Public **** Relations Practice, Advertising Psychology, Network Advertising Planning and Production, Website Design and Management, Introduction to Directing, Television Camera, Linear and Non-linear Editing, Introduction to Film and Television Advertising. non-linear editing, introduction to film and television advertising.

Convention Economics and Management

Creative era, choose the most challenging sunrise industry!

Convention Economy and Management is a composite cross-cutting emerging hot specialty that combines economic management, planning and copywriting, international trade, and cultural creativity, and is awarded the degree of Bachelor of Science in Management. This major is committed to training with management, humanities, social sciences and natural sciences knowledge base, training with exhibition organization and planning professional background, strong copywriting skills and a solid foundation in foreign languages, can be directly engaged in exhibitions, conferences, large-scale activities of the planning, copywriting, operation and management of the internationalization of the composite, innovative, senior applied talents. This program confers the bachelor's degree of management.

The program focuses on the cultivation of students' practical ability and adopts the concepts of "project-driven" and "top-ranking internship", etc. The students have won the first and second prizes in national important professional competitions for many times, and eight students have been awarded "Outstanding College Students of China Conference and Exhibition". Eight students have been honored as "Outstanding College Students of China Conference and Exhibition". The program has cooperated closely with Hangzhou West Lake International Expo and Hangzhou conference and exhibition industry, and actively expanded off-campus teaching practice and internship bases, and has successively established on-campus and off-campus training bases with the Organizing Committee of the West China Expo, Yiwu Commodity Expo, Ningbo International Conference and Exhibition Center, Hangzhou International Conference and Exhibition Center, Hangzhou Peaceful Conference and Exhibition Center, Jade Exhibiton Group and other more than 40 various conference and exhibition companies, public relations companies, advertisement companies, conference and exhibition companies, governmental departments, and exhibition venues, and so on. The program has established on- and off-campus internship bases. This specialty has won the titles of "National Excellent Exhibition Education Institution" and "China Exhibition Education Excellence Award", and is the first batch of specialties constructed in Hangzhou, which is in the leading position in the country, and is welcomed by the candidates who love economic management and creative planning.

As a sunrise industry and low-carbon industry in the 21st century, the exhibition industry is a key industry vigorously supported and developed by governments at all levels. At present, there is a national shortage of exhibition talents, and only 50 undergraduate colleges and universities have been approved by the Ministry of Education to create this specialty. The employment market of conference & exhibition economics and management specialty is broad, the demand is strong, and the employment prospect is very promising. The main employment direction: international famous exhibition institutions, marketing departments of large and medium-sized enterprises, exhibition centers, exhibition departments of large websites, governmental exhibition industry management institutions, advertising companies, exhibition industry associations and so on.

The core courses of this major include: Management, Introduction to Marketing, Introduction to Economics, General Introduction to Economics and Law, Market Research and Analysis, Introduction to Communication, Basic Theory of Convention and Exhibition, Introduction to Advertising, Convention and Exhibition Planning and Copywriting, Organization and Management of Convention and Exhibition, Meeting Planning and Organization, Event Planning and Organization, Convention and Exhibition Project Management, Large-scale Activity Planning and Organization, and Convention and Exhibition Customer Relationship Management, Convention and Exhibition Information Management, Brand Strategy Research, E-Commerce, and Public **** Relations Practice.

Chinese Language and Literature

Chinese Department, life is better because of poetry!

This program focuses on the combination of traditional Chinese and modern applications. It aims to cultivate senior applied, complex and innovative talents with solid humanities foundation and cultural heritage, systematic mastery of basic knowledge of Chinese language and literature, strong oral expression, written writing and interpersonal communication skills, basic skills of modern government and business office as well as cultural creativity, and the ability to teach Chinese as a foreign language and cross-cultural communication. After the third year of the university, this major will emphasize the cultivation of two directions of foreign-related secretarial and cultural creativity, and the professional competitiveness of the students will be further highlighted. This major confers the degree of Bachelor of Arts.

This program focuses on the cultivation of students' practical ability. Relying on the platform of Secretarial Society founded in cooperation with Zhejiang Provincial Government and Provincial Committee of the Chinese People's Political Consultative Conference, more than twenty permanent practice bases have been established, including government and large state-owned enterprises. International schooling is another feature of the program, has with the United States, Singapore, Taiwan, Hong Kong and other places of higher education cooperation, has held six sessions of "Singapore students Chinese immersion class", the social response is very warm.

The market demand for this specialty is strong, with a broader employment prospects. With the national revitalization of the cultural industry and the implementation of Hangzhou to create a national "cultural and creative industries center" policy, the supply of talent is even greater than the demand. Graduates are engaged in editing, cultural propaganda, senior clerical work, project planning and management, teaching Chinese as a foreign language and other cross-cultural communication work in news organizations, governmental enterprises and public institutions, foreign-related enterprises and cultural and creative industries at all levels. In recent years, the rate of students going abroad for further study and graduate school has been increasing year by year, and many students have been accepted as postgraduates by famous universities at home and abroad with excellent grades, such as the University of London in the United Kingdom, New York University in the United States, the University of Sydney in Australia, the University of Hong Kong, the Chinese University of Hong Kong, Zhejiang University and so on. The employment rate for many years is over 95%, and has a good social reputation.