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The Brand Origin of Fengzeyuan Hotel
1930, Chen Huanzhang, the famous hall and chef of Xinfenglou Restaurant, one of the "Eight Buildings" in Beijing, resigned and took away 20 masters. With the support of 5,000 yuan invested by Yao Zesheng, the owner of Tongde Bank, and Yong Shengyuan, the manager of Xidan Shopping Mall, he chose the original site of Jinan Chun Restaurant at the south exit of Meishi Street outside Qianmen, Beijing, and opened Fengzeyuan Restaurant.

Before the opening ceremony, Yao Zesheng called the shareholders to discuss the opening ceremony in Fengzeyuan, an ancient garden building in Zhongnanhai. Yong Shengyuan, manager of Xidan Shopping Mall, recommended and invited Li Qi to attend. When discussing what to name the restaurant, the shareholders expressed their opinions and were at loggerheads. At this time, Li Qi said: "Living, porch, building and dining are all very tacky, so I think it is most appropriate to name the place where we have a meeting' Fengzeyuan'. Take the word' Fengze' to symbolize the richness and moist taste of the dishes. At the same time, the "Ze" of Fengzeyuan is the same as the "Ze" of Yao Zesheng, the major shareholder, and it also contains the meaning that Yao Zesheng is the major shareholder, which bodes well for wealth. This name was not allowed to be used when there was an emperor in the past, and it is not certain in the future. Anyway, it can be used now. " After listening, everyone agreed to borrow the good name of "Fengzeyuan" as the restaurant name, and asked Li Qi to write a plaque. 1930 Mid-Autumn Festival in August of the lunar calendar, Fengzeyuan Restaurant officially opened.

Fengzeyuan Restaurant is a large restaurant with four courtyards, green halls and tiles, exquisite facade, elegant environment and unique style. Restaurant seats are replaced in season, with winter velvet and summer rattan; The mesa design is novel, surrounded by silver; Tableware is all silver, and there are colorful wine vessels in Kangxi, Qianlong and Guangxu years, which are very precious. As soon as the restaurant opened, it served the upper-class people, hired famous chefs to cook, selected the dishes with fine ingredients, made them fine, and made them delicious and fragrant. It became a good place for dignitaries, social dignitaries and celebrities in Beijing. Therefore, business is very prosperous. By the end of 1930s, Fengze Garden had developed into the largest and most famous restaurant in Beijing. Due to the booming business, Fengzeyuan has opened semicolons in Yantai, Tianjin, Shanghai, Nanjing and Kaifeng. The Shandong fellow villager of Luan Xuetang, the founder of Fengze Garden, also opened restaurants in Hong Kong, Paris and other places in the name of "Fengze", some called Fengze Building, and some called Fengze Garden. For a time, the fame of Fengze Garden was not only famous in Beijing, but also overseas.