From 65438 to 0978, he became a cow worker in Daheihe Milk Factory in Hohhot. 1999 Inner Mongolia Mengniu Dairy (Group) Co., Ltd. was established as the chairman and president. On 2011June 10, Mengniu Dairy announced that its founder Niu Gensheng had resigned as chairman of the board of directors.
He has won many awards such as "Top Ten Entrepreneurs in China", "China Economic Person of the Year of CCTV" and "China Top Planning Award".
Early experience
1958 65438+1was born in Hohhot on October 25th. Shortly after birth, forced by life, he was sold to his adoptive parents by his biological parents. According to Niu Gensheng's personal description, "My biological father sold me 50 yuan because I couldn't afford it." Foster mother support 14 years. 1978 joined the work and became a cattle worker.
Business experience
1983 entered the dairy factory, starting from the grassroots level until he became the vice president of production and operation of Yili Group (also a member of Yili's founding team) and became the "ice cream king of China";
65438-0999, left Yili and founded Mengniu. In just eight years, Mengniu became the global champion of liquid milk and the champion of china dairy. Mengniu Group is regarded by the whole world as the benchmark for the tenacious rise of China enterprises, and "Mengniu phenomenon" has become one of the most popular proper terms in the economic circle. Mengniu's industrial chain is linked with millions of dairy farmers, millions of shareholders and hundreds of millions of consumers. Known as "the biggest rice bowl enterprise in China" since the western development, it was rated as "the most socially responsible enterprise" in the first corporate social responsibility survey in China.
In 2006, Fortune magazine published the list of "Most Admired China Companies" for the first time, and Haier, Lenovo, Baosteel and Mengniu ranked in the top four.
In 2007, Mengniu was rated as one of the "two most influential brands in China" in the annual selection of Sina Network Festival. In 2007, it was named "the first batch of national enterprise culture demonstration bases" by China Enterprise Culture Promotion Association.
In 2009, Mengniu ranked second among the top 20 enterprises in energy conservation and emission reduction in China.
On 20 1 1 June11day, Mengniu Dairy announced on the Hong Kong Stock Exchange that its founder, Niu Gensheng, resigned as the chairman of the board of directors. Niu Gensheng's career is similar to that of many traditional China bosses, with ups and downs. Its extraordinary rapid development is surprising and admirable, and its rapid decline is equally embarrassing. Some people in the media say that Bill Gates does charity because he is soft-hearted and doesn't want to make any more money. If the old cow does charity, it is more likely that the building will collapse and it will not be able to return to heaven. Mengniu's switch from private enterprises to COFCO camp will surely become a long-term research topic in management textbooks. Niu Gensheng's motto: "A small victory depends on wisdom, and a big victory depends on morality", and he believes in the business philosophy of "Wealth gathers people and wealth gathers people".