The Simba team is suspected of selling counterfeit goods

On December 23, 2020, the Guangzhou Municipal Administration for Market Regulation reported the investigation and handling of the parties involved in the "Simba live broadcast of ready-to-eat bird's nests" incident Condition.

Because the bird's nests sold in the live broadcast room were questioned as "sugar water", the suspected counterfeiting incident of the team of Internet celebrity anchor Simba attracted attention. The Guangzhou Municipal Administration for Market Regulation reported on the 23rd that Guangzhou Heyi E-Commerce Co., Ltd. (hereinafter referred to as "Heyi Company"), as the operator of the live broadcast room involved, was affected by the product brand Guangzhou Rongyu Trading Co., Ltd. (hereinafter referred to as "Rongyu Company"). Entrusted by "Yu Company"), on September 17 and October 25, 2020, the anchor "Shi Da Meili" was arranged to promote the product "Mingzhi Bowl Flavored Ready-to-eat Bird's Nest" through the Kuaishou live broadcast platform.

Extended information:

Xinxuan Company: Accept the punishment and actively rectify

Xinxuan Company filed a lawsuit against the Guangzhou Municipal Market Supervision and Administration Bureau against its subsidiary company, Guangzhou Heyi A statement on the investigation and handling of the "Simba live broadcast of ready-to-eat bird's nest" incident was released on the official Weibo. Xin Xuan issued a statement saying that Xin Xuan accepted the administrative penalty decision of the Guangzhou Municipal Administration for Market Regulation for the "bird's nest incident", actively rectified it, and apologized for the impact this incident had on the public.

Xin Xuan also stated in the statement that in terms of quality control and management, the company is promoting several control measures: establishing a quality expert committee; improving the review process, raising the threshold for suppliers and product introduction; targeting suppliers Provide product information and selling point information, and upgrade the review mechanism to ensure that products can be truly and accurately presented to consumers.

Reference: People's Daily Online - "Simba Bird's Nest Incident" Two companies were fined NT$2.9 million