Starbucks was founded in 197 1 year. It set up its first store in Seattle Park Market and started to operate coffee bean business. Later, howard schultz joined Starbucks as the director of marketing and retail business. It was not until Mr. Schultz bought Starbucks and opened the first store selling drip coffee and espresso that the operating model of Starbucks was established.
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The appearance of Starbucks chain stores is purely considered from the surrounding environment, but its interior decoration should strictly match the unified decoration style of the chain stores. Each store itself is an image promotion and a link in Starbucks' commercial chain. American designers create rich visual elements and unified styles for each shop.
So that customers and passers-by are pleasing to the eye and the purpose of promoting the brand is achieved. This promotion method is called tying, which is to closely link the image of the cafe with the customers.
Starbucks official website-Starbucks China FAQ