Durex attracted 13 brands for Thanksgiving this year, including Green Arrow, Dove, Snickers, JEEP, Levi's, Midea, Robam Electric, IKEA, Shanxi Mature Vinegar, Fiyta, HBO, NASA. The specific content of the copy is as follows:

To Green Arrow: Dear, Wrigley chewing gum, thank you. Thank you for being on my left and being an excuse to buy me all these years. Your old friend, Durex.

To Dove Chocolate: Dear, Dove Chocolate: Thank you. Because of your pounding heart, I made my debut. Your old friend, Durex.

To Snickers: Dear Snickers: Thank you. Thank you for your 490cal energy, allowing me to play overtime. Your old friend, Durex.

To Jeep: Dear Jeep: Thank you. Let me cross the mountains and ridges, and still be able to cross the mountains and ridges. Your old friend, Durex.

To Levi's: Dear Levi's: Thank you. Ever since that first pair of jeans, there has been a place for me. Your old friend, Durex.

To the beautiful one: Dear, the beautiful one: Thank you. Thank you for making the rice cooked. Your old friend, Durex.

To IKEA: Dear IKEA: Thank you. Thank you for the Fiab chair, especially the angle of its armrests. Your old friend, Durex.

To Shanxi Mature Vinegar: Dear, Shanxi Mature Vinegar, thank you. Thank you for opening up your jealousy and letting me see her shy side. Your old friend, Durex.

To Boss Electric: Dear, Boss: Thank you. Thank you for making the kitchen as comfortable as a bed. Your old friend, Durex.

To Fiyta: Dear, Fiyta: Thank you. Thank you for telling everyone the time to start preparing. Your old friend, Durex.

To HBO: Dear, HBO: Thank you. Thank you for every shot, hehe. Your old friend, Durex.

To Budweiser: Dear Budweiser: Thank you. Thank you for keeping more people from going home from the bar alone.

To NASA: Dear, NASA: Thank you. Thank you again and again for shooting into the unknown universe on behalf of mankind. Your old friend, Durex.

Finally, there is a concluding slogan - Dear, old and new friends: Thank you. In the past and the days to come, there will always be me among you, and you among me. Your forever old friend.

The above is the advertising copy that Durex, a veteran in the copywriting industry, hit the screen on Thanksgiving!

Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat official account: Ye Xiaoyu run and run (talkto520)