The answer is: six drainage strategies and ways to help the operation of community vegetable shops are as follows:
1, DM fresh poster
No matter how advanced the technology is, it will never be out of date for a community fresh vegetable shop to make DM posters. Why? You know, as a vegetable shop, we cater to a large group of customers, a large part of whom are elderly people. These main forces are not so dependent on mobile phones, and paper posters are the most suitable for them. If the activities are more preferential, there is absolutely no worry that customers will not come to the door, especially eggs, even if they are sold at a low price, they will attract many elderly people to queue up.
2. Community marketing
This is a new thing, especially this year, many people sell fruits and vegetables in the community, which not only facilitates customers, but also increases sales channels. There is still a lot of room to explore this method, and it will continue to be shared in the future.
3, member drainage and lock the guest
Membership system is definitely a good strategy. As a vegetable shop with high repurchase rate, if customers can be introduced into the store for a long time, the profit will be stable and the competitors will not be afraid of the impact. At present, there is a 90-year-old community fresh food store in the block, with a large discount for members, and gifts for recharging, with daily sales reaching more than 20,000 yuan.
4, self-built applet
There are some expenses for this piece, but people still use it less at present. Generally, it is used by chain fresh food stores or convenience stores, but it is also a way after all.
5, the door electronic screen drainage
This piece is very useful for the streets with large mobility, especially for the special goods and preferential activities that are shown in turn. People who just need to buy food may be attracted to the store when they see it. Also, if the price is very low, it can also play a propaganda role. For example, the food that customers bought from other places turns out to be cheaper in our store. Will we come here next time?
6, Tik Tok store or Aauto Quicker publicity, live broadcast.
Don't think it's impossible to sell vegetables live, and don't settle if you haven't tried yet. At present, there are many convenience stores and restaurants in online celebrity on the Internet, and their selling ability is amazing. Selling vegetables live will definitely catch on. Not only selling vegetables, but also teaching customers how to choose and store them, and by the way, teaching young people how to cook. The customers brought by this way are quality customers, and it is difficult to make more profits by relying on the elderly to pick and choose and bargain.
Old businessmen love to say
Goods are sold in mountains!
It means what you sell.
One guarantee is more.
Second, there is quality.
Three low prices
Of course, there are also ways to improve quality and high price.
People are silent for thousands of times.
The goods came uninvited.
First, to ensure fresh dishes, remove rotten leaves and yellow leaves
Second, pick out small fruits and make special offers.
Three, no short weight, no deceit.
Fourth, some dishes can be sold to specific customers who frequent them at a very low discount the next day (for example, the family conditions are slightly worse, because it does not affect eating). When we used to open a shop, it was like this, occasionally free of charge or symbolic charge less)
How to attract people is very important. After all, nowadays, society is full of wine and is afraid of deep alleys.
1. First, position your store, whether it mainly deals in high-end fruits and vegetables or mass fruits and vegetables.
2. Both public fruits and vegetables and high-end fruits and vegetables must be guaranteed. Fresh.
3. If you are engaged in public fruits and vegetables, you must ensure good quality and low price, small profits but quick turnover. If it is high-end fruits and vegetables, it is necessary to focus on organic vegetables without pesticides and other characteristics and main selling points. After all, people need to know where your price is.
4. Make use of some small activities to make profits and promote sales in nearby communities, and add WeChat to forward preferential activities to cultivate customer groups and drain the store.
5. Be sure to maintain a good service attitude.
6. If there are enough people, you can buy a certain amount of free door-to-door service in a nearby community to cultivate customers' consumption habits.
7. Carry out various profit-making methods such as placing orders on WeChat online.
8. Stored value card recharge activities must be started after the store has a certain popularity. After all, many people have rushed to the store after the stored value card closed down or transferred it to others, so it is useless to use the stored value card.
Hello, everyone, I am the future cook, a creator who is deeply involved in the field of food.
As we all know, the shelf life of fruits and vegetables is relatively short. If we open a shop, we need to sell it in a shorter time to earn higher profits. With the passage of time, it is hard for us to bear the storage cost or the loss in all aspects. So, how to attract more people to sell in a short time, so as to maximize profits? Doing business is skillful.
The first step is to attract people into the store first.
The reason is very simple. When people come in, there will be a follow-up of money rolling in. How to attract people? For the time being, we will not discuss the crowded degree of the streets and lanes to which your store belongs. Since we talk about attracting customers, we can define the location of the store as a place with strong crowds.
People come and go, not necessarily into your shop. Then, we can start with the decoration of the shop. As we all know, fruits and vegetables belong to green food, so we can consider decorating the shop with green tones and more healthy elements. More promotional posters can be posted on the facade. At the same time, it can be accompanied by a sound cycle to play promotional advertisements. Give people an all-round visual focus.
Step two, customers should strive to improve their stay time.
First of all, in a conspicuous position when entering the door, products with large discounts can be placed. First of all, it gives people a feeling that the concessions are very strong. In doing business, you must first advertise some unprofitable or even loss-making products.
Secondly, the decoration of goods in shops also stresses skills. The data shows that the best height of commodity sales is120cm-160cm. Therefore, we can put products with high sales or high profits in this height range.
Then, if there are conditions, it is best to let the display form a closed interval, and one door enters and two doors exit is the best state. That is, the cashier should not be placed in the innermost part of the store, because once the customer has paid the bill and sees what he wants through the exit, people will stop and give up buying because of the cost of queuing to pay the bill.
Then, talk about skills with sales. Selling a single item is not as good as selling a set meal. Don't be too direct in selling packages, you can mix them more from the perspective of giving, so that guests can taste the sweetness and be willing to pay more. Discounts also talk about skills. Think about why McDonald's is the second half price.
The third step is that community marketing is king.
Whether selling fruits or vegetables, the vast majority of customers are nearby neighbors. This is also doomed that this business is not a one-time one. Therefore, the quality must be guaranteed, and efforts should be made to attract repeat customers.
The most common social marketing is to add WeChat group. Do some small activities in the group from time to time to let customers taste some sweets. For example, from time to time, find a new product on the shelves and send a small red envelope to stimulate the atmosphere in the group. Then chop and engage in a limited time spike activity. Remember, don't mind losing money on one or two products. Do business in the long run. You must make profits when you engage in activities.
Also, don't underestimate the effectiveness of those publicity pages. Now that information is so developed, many big supermarkets still publish weekly publicity pages, which are densely printed with activities from Monday to Sunday. Every day, it can still attract a lot of aunts and uncles to patronize.
To sum up
Generally speaking, it is to attract customers into the store through sight or hearing, then promote the exchange through discounts, and finally circle customers through the community to do long-term marketing.
The above is my careful answer. I am the future cook, a creator who is deeply involved in the field of food vertically. Welcome everyone to pay attention to me and see more of my wonderful articles!
To attract customers, we should do the following:
First, your fruits and vegetables should be fresh.
Second, your price should be set at a very close price.
Third, we must operate in good faith, and we must not be short of weight.
Fourth, the service attitude is also very good.
Fifth, sell more kinds, so that customers can buy the ingredients and fruits they need when they come to your store, which is very good.
Sixth, your position should be very good, that is, the port we are talking about must be good.
This kind of business will not be bad in any case. If you do this well, there will be many repeat customers and many introduced guests!
Fruits and vegetables must first be fresh and of good quality.
Then, the price should be affordable and close to the people. Don't be short of weight. A good way to say this is to wipe out zero and don't take odd parts. In this case, although you may earn a few cents less per transaction, it will pull in your goodwill with customers. After a long time, you will often go there, which is equivalent to pulling one more customer, and if your goods are of good quality, it will be easily spread.
Affordable, fresh and service attitude are the three keys to winning the customer's return rate. Of course, the first condition for repeat customers is that someone should come. Here are two ways for you to attract customers. First: home delivery. Second: Give your fruit shop a nice name. You said that you are opening a shop in the community. The area of the community should not be very large. You can publicize it (with a declaration form or something else), not to publicize how good your fruit is, but to publicize the service of home delivery (many people don't understand this service, and a large part of office workers in the community usually don't have time to go out to buy fruit). Through the leaflet, more people can know the name of your fruit shop, which will be well-known for a long time. In short, everything is difficult at the beginning, which is just the tip of the iceberg. Attracting customers, we should do well in other aspects, such as service attitude and fruit quality, which are hidden factors that produce repeat customers.