It is true that rice is sold live on Tik Tok. With the rise of online live shopping, many merchants began to sell products, including food products, through live broadcast. Live selling of rice, processed and sold, can make consumers intuitively see the production process of products and increase consumers' trust. Tik Tok is a formal short video social platform developed and operated by ByteDance Company, so it is true to live selling rice, processed and sold in Tik Tok.