First, although the names are similar, the logo design is different.
Although there is only one word difference between the names of Hedilao and Haidilao, the trademarks are completely different. Approximate trademark infringement is judged from two aspects, one is from text marks, and the other is from graphics. Obviously, the graphic logo used in the two restaurants are completely different; In terms of writing, it should be analyzed from the perspective of sound, line and even meaning. The catering company Hedilao chose Hedilao as its name because all its raw materials are mainly river fresh, selected from freshwater rivers. It can also be seen that the naming of bottom fishing did not deliberately imitate bottom fishing. If we stick to the logic of Haidilao, as long as the last two words are identified as infringing words like him, it will be impossible to register all fishing in the future.
Second, although both are catering industries, the categories are not quite similar to others. As we all know, Haidilao is a restaurant with hot pot as its main feature, while Hedilao is a home-cooked dish mainly in Hunan. Simply put, the only similarity between the two is that they are both catering, and there is no direct connection with others. Although the names are somewhat similar, the dishes served, the service methods and even the dining environment are completely different. There is no saying that I would think that bottom fishing is bottom fishing. After all, one is hot pot and the other is ordering food. No matter how the little friends make mistakes. You have to say that if Hedilao is also a hot pot restaurant, then I think the probability of suing for infringement is still relatively high, but people are really just a Hunan restaurant.
The old boss at the bottom of the river himself said that at that time he got dozens of names back and forth, and this one was qualified. The registration date only started in September of 18, and it didn't take long to start a lawsuit. Therefore, as far as the current situation is concerned, whether Haidilao intentionally infringes or knowingly commits a crime is of no great significance, so I think it is normal for Haidilao to lose the case this time. Of course, it is correct for every brand to have the awareness of protecting its own rights and interests, but we should not make a fuss. Haidilao really made a big advertisement for others for free this time.