Constantly pursuing innovation in good food, it is the first in Hunan catering industry to change recipes three times a year to meet people's demand for new tastes. Adhering to the traditional characteristics of "Hunan cuisine has a distinct taste and fine selection of ingredients", it combines with Cantonese cuisine to launch many original dishes in good food, laying the foundation for the brand of "good food"; Under the Ferris wheel, the "seafood on the sea" is the beginning of the company's multi-brand operation; "57 Degrees Hunan Teppanyaki" perfectly combines Japanese Teppanyaki with traditional Hunan cuisine, and was warmly welcomed by consumers as soon as it was launched. It is also the main brand of the company going to the whole country. "I love fish head" has made a breakthrough in launching all steamed dishes and vigorously promoting healthy food culture; Brand-new high-end brands are brewing ...
Good food adheres to the customer-oriented, quality-oriented, mission of "making the catering industry a respected industry", adheres to the development strategy of multi-brand and multi-positioning, and leads the fashion trend of Hunan catering. The stores under the company have successively won the honorary titles of "Top Ten Famous Hunan Cuisine Stores in China", "Outstanding Hunan Cuisine Culture Brand in China", "Top Ten Most Favorite Restaurants in Hunan" and "Restaurants Must Eat in Changsha". At the same time, participating in the investment in the "Six Thousand Restaurant" catering brand outside the province, as a new force of chain catering, has spread all over 10 provinces and cities, with more than 50 stores.
Development and evolution:
In 2004, Good Food Shangjiangjing Store officially set sail;
In 2006, Good Food made its debut in Bayi Store.
In 2008, Haishishang opened under the Ferris wheel of He Long Gymnasium in Furong Road, Changsha;
In 2009, the 57-degree Xiang Teppanyaki, which focuses on Chinese Teppanyaki, made a wonderful appearance in Changsha.
In 20 10, 57 degrees Xiang teppanyaki Wangfu Store kicked off;
On May 20 1 1 year 17, 57-degree Xiang Teppanyaki and I Love Fish Head landed in Shanghai, and the store was located in Huaihai Middle Road Unlimited Square;
20 1 1 year1February 2nd, the Dragon Dream Store in Hongkou, Shanghai, 57 degrees was grandly opened;
On April 20 12 19, 57-degree Hunan signed a contract with Nanjing franchisees, and 57-degree Hunan took the first step in its foreign franchise business;
20 12 on April 20th, 57 degrees Xiang signed a contract with Quanzhou franchisees, and 57 degrees Xiang settled in wanda plaza, Puxi, Quanzhou.
20 12 In June, 57℃ Hunan will launch Shanxi Taiyuan Store, Shanghai Guangqicheng Store and Shanghai Zhongsheng Store. 57℃ Xiang ":57℃ is the best temperature for food entrance recognized by China Cuisine Association and World Cuisine Association;
Hunan stands for Hunan and refers to Hunan cuisine. The brand name and LOGO are fashionable and novel, leaving a deep impression on customers. In 20091February, Guinness awarded 57 degrees Xiang Furong Store the certification of "the largest teppanyaki restaurant in the world".
Shanghai 57℃ Hunan Unlimited Store is currently the largest teppanyaki restaurant in Shanghai.