Speaking of Alibaba, many people are familiar with it. This well-known platform is like Ma Yun single-handedly created the online kingdom as indestructible. After riding on the cross-border car of the Internet era, the scale of Ali's platform has gradually become larger, but unbeknownst to many well-known brands are also gradually being A Li "ruined", in which some have been officially announced to stop serving.
Friends familiar with the operation and operation of the enterprise will be more familiar with the acquisition and mergers and acquisitions of these concepts, and the mention of the Ali system of brands, many entrepreneurs will also be considered to be Ali acquisition is a very lucky thing. It's like the last straw, perhaps bringing a small micro-enterprise back from the dead.
Embarrassingly, being acquired by Ali isn't exactly a good thing. If you know the truth, I'm afraid you'll be shocked to learn that some brands have gone downhill after Ali's arrival, ushering in their own "dusk of doom" early. For example, those who like to listen to music may often switch back and forth between multiple music platforms like Kugou, NetEase Cloud, and QQ Music, but in addition, Shrimp Music has had a stellar history.
Unfortunately, in 2021, it officially ended its life, thus announcing its closure to the public. That is to say, since then, it is difficult to appear the figure of shrimp music in the music jianghu. When this news came out, at that time, many new and old users will feel extraordinarily sad. And some careful friends after heavy searching, also found that shrimp music is actually one of the brands acquired by Ali Pin. But just when everyone thought that shrimp rice will usher in a new life again, it directly announced the stop service. Many people do not understand: Ali hard to spend a lot of money to dig up the brand why will come to such a situation?
Before answering this question, we may want to take the time to sort out the whole process of the development of shrimp music. Since its inception in 2008, Shrimp Music has been one of the most highly regarded music apps in the industry. At the time, it was surrounded by strong rivals such as Kugou, NetEase Cloud and Q Music, but because it had a unique recommendation set mechanism. So, it was able to fight its way through the fierce music market.
In 2013, Ali was about to expand its business, and after weighing the pros and cons, it made a big purchase of Shrimp Mee and Everyday Music, which were in the low-value zone, in order to create a new Ali music system.
In many people's habitual thinking, backed by such a "big tree", perhaps the shrimp can also re-emerge a new era of vitality.
The first time I've ever seen a music video, I've never seen one. From the moment it was bought, there was no way back to the shrimp was put into the cold palace, directly even if it was marginalized treatment. With no one to turn to, they were left to grow freely, waiting to be born or die.
At this point, the new owner of the shrimp Ali is not empty, he is busy building a Ali Planet music software. Maybe it's a step too far. Ali, who is y involved in the e-commerce platform, doesn't seem to know much about music. They don't seem to have made the brand the best in the industry no matter how hard they try, but even so, Ali hasn't bothered with Shrimp, which sits idly on the sidelines.
What's even more surprising is that, at a time when Shrimp Music was dying, Ali turned around and invested $700 million in NetEase Cloud Music, which completely blocked the road to resurrection for Shrimp Music.
In addition to Shrimp Mi's misery, Ali's acquisition of DailyVoice and China's Wannabe also ushered in a less-than-satisfactory end. Not only that, but PeaPod, a brand that was once so popular that it had 500 million users. At its peak, it was acquired by Ali, but within a few years, it was shut down, leaving a bunch of people stunned.
If you think that Ali only did bad things to these brands, maybe you don't know what you're talking about. There are many other brands that Ali has "destroyed", such as Youku and Hungry Mouse.
As one of the largest video sites in China, Youku reached a market capitalization of $4.36 billion on its second day of trading. Compared to it, Mango TV at the same time was simply unbeatable, as it reached only 50 million active users, even less than one-tenth of Youku. But Youku, which had a bright future, was high on the list, and after it was acquired by Ali, it lost a staggering $2 billion a year.
Similarly, the fate of Hungry Mouse has had many twists and turns. Today, Hungry Mai may no longer be able to compete with Meituan. And if you want to ask how long Youku and Hungry Mai can go under Ali's watchful eye, that's a question that's impossible to answer.
Summary:
Some people think that the reason why Ali acquired these brands, is to destroy the brand, so as to launch their own original brand, in the occupation of their user base, Ali will be able to gradually divert users to Taobao on this move "open road, dark into a warehouse" will be enough to make their pot of money. "will be enough to make them full of pots and pans. As for those who acquired the brand, self-sustaining or self-redemption or, this is not Ali's most concerned about things . In the face of this answer, many people nodded their heads, many people do not care, but in the face of the unknown truth, we may only be able to remain silent for the time being.
Today's topic: by Ali "play bad" well-known brands, some have been "officially announced" stop serving, you know a few?