At first, the accurate positioning of GS was a cowboy brand focusing on leisure and entertainment, but one thing is that it is not only made of jeans, but also other hand-washed raw essential, original handcraft, street marc newson, and gentleman's correct line. The design style is different, and the situation is very wide. In the precise positioning of leisure and entertainment jeans, he can basically have no enemies, that is to say, there is no similar brand. Desai and herdsman are both relatively technical and professional cowboy brands, so there is no comparison with them. I think in casual wear, G-star is already a medium-to-high-end casual wear in China at this stage. In foreign countries, I think the price is also very high and more expensive.
1992 PIERRE MORISSER, an internationally renowned authoritative expert on jeans, joined France LEE as the agent of G-STAR and became the chief designer. PIERRE MORISSER enjoys a high reputation in the international leisure suit design scheme. In addition to his profound knowledge, he is also full of artistic creativity, filling many core ideas of independent innovation into G-STAR's clothing design scheme, making G-STAR create a unique brand image in the global clothing industry.