first of all, in brand trademark design, brand trademarks must master two basic elements, name positioning and product design positioning. There are many skills in name positioning. Whether the brand name of an enterprise has the effect of "seeing through at a glance" to enhance the public's "direct association" to the greatest extent and let people know the meaning of the brand in just a few seconds is one of the basic characteristics of a successful brand name in brand marketing.

The positioning of enterprise brand name products requires a comprehensive grasp of history, culture, customs, habits, national psychology and modern consciousness. At the same time, brand name positioning should also attach importance to rhythm, visual beauty, moral beauty and personalization. For a new product of a new enterprise, the primary problem of trademark is to do a good job in trademark design and determine trademark investment. It mainly puts forward the estimation of the funds for the development of new trademarks, including the design fee, registration fee, publicity fee and the cost of designing and using new packaging materials. If international trademarks are to be developed, it is necessary to study the relevant regulations of governments and trademark international organizations and the market situation referred to by trademarks. That is, it is necessary to find out the degree of market saturation and competitors, and to master the consumption psychology of various countries.