the promotion of catering business refers to the short-term stimulus measures taken by the selling and drinking enterprises to cause the target market to respond quickly to this product as soon as possible. The forms of catering business promotion are various, changing rapidly and constantly innovating. Enterprises should choose according to market type, sales target, competitive environment and the cost of each promotion form.
Several popular forms at present:
1. On-site display, including on-site display and on-site demonstration.
2. Free gifts, mainly in the form of products and souvenirs.
3. preferential business promotion, the core of which is that the promoters make profits and the recipients save money. For example, discount coupons, discounts and refunds.
4. Award-giving business promotion, that is, to promote the purchase behavior by giving certain awards to buyers, also known as award-winning sales.