Market Positioning: Based on the whole world, become the most influential brand in franchise chain.
Brand vision: to create a happy and healthy life for consumers.
Product type: fashionable tea, popular dessert, authentic food. Super daddy's products include mellow milk tea, sure enough to meet tea, milkshake smoothies, magic eggs, coffee chocolate, yogurt and many other drinks. The taste is suitable for all ages, and it brings health to consumers while pursuing delicious food. Super daddy adopts the positioning strategy of better quality and lower price, and insists on the most authentic desktop taste. While deeply grasping customers' pursuit of tea fashion, we constantly introduce top milk tea technology and advanced equipment, and constantly develop new drinks with different seasons and tastes suitable for young fashion consumers. At the same time, the price of drinks is locked in the price range of 6- 12 yuan, so as to attract consumers with civilian consumption price, and the market consumption prospect is good.