1. Flat style

Flat design style visually gives people a simple, design sense of feeling, so it is not easy to appear vulgar, the design elements for the flat elements of dots, lines and surfaces, on the composition, typography, color matching, details of the graphics and text have relatively high requirements.

2. Chinese style illustration

Chinese style illustration is favored by major brands and illustrators, its visual both Chinese atmosphere, but also fashionable and beautiful, so it is very suitable for the expression of the Spring Festival related design.

3.3D style

3D style has become more popular in the design industry in the past few years, and has become an important form of expression of the Spring Festival poster design, exquisite texture, strong sense of space and volume, as well as good-looking color, breaking the traditional two-dimensional form of the Spring Festival poster design.

4. Cyberpunk

Cyberpunk style is only popular in the last two years a style, biased towards the direction of science and technology trends, Hong Kong style cafes like to use this style to do decoration, is also a means of expression of the national trend of design is commonly used, so in the tonality of the Chinese New Year is in line with the characteristics of the text and simple small graphics, the text of the border is usually used in Chinese style!

The neon light effect is based on high saturation of rose red, blue, yellow, green.

On the New Year's posters have what style, the Global Ivy editorial and you temporarily shared here. If you are interested in website design, page layout, image processing, I hope to share this article can give you help in your study or work. If you still want to learn more about graphic design materials and techniques and other content, you can click on the site's other articles to learn.

Traditional (hot eyes) of the poster's red is red, the overall feeling of a very shiny blingbling kind of feel;

But I personally think it is very good to look at the poster with the red color is dark red, the overall feeling is also relatively dark.

Then there is the main part.

Traditional posters of the main body of most of the lanterns and flowers ah this more festive, the word with more for the 3D, red and yellow with the kind of official Song that kind of art fonts;

But good-looking posters it is the main body of the selection of some of the more fashionable elements (for example, the third picture of the villain is very swag, China has a hip-hop inside the super-hot gestures) or the use of traditional elements such as Fortune cat ah tiger ah dog ah, but the use of illustration form repainting, it seems to be very in line with modern trends.

The word is also used more flat (I do not know if Apple brought the wind), not so fancy but also greatly enhance the sense of high class.

To sum up, the traditional Chinese New Year poster is more exaggerated with fancy themes and colors to catch people's eyes, more directly want to convey the New Year a sense of joy;

But now the poster on the color scheme is not so bright, but the use of darker color combinations and cute subjects show a sense of seniority.

*Response source link:

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New Year poster theme how to write?

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Major brands New Year's special models, bullish and fancy

Iridium Introduction

With the footsteps of the Lunar New Year getting closer and closer, the brand marketing heat is also getting higher and higher, the major brands of the Year of the Ox special models come and go. Brands have chosen to cross-border co-branding, *** with the creation of limited products; some of the classic products on the effort, the launch of the Year of the Ox exclusive peripheral, etc., are in a strong momentum holiday marketing, enhance brand awareness at the same time, but also in the transfer of the brand temperature to a certain extent to stimulate the consumer's desire to buy. Throughout the entire "Year of the Ox" camp, there are many different ways to meet the diversified needs of consumers, but also has a certain collector's value, and is a good choice for New Year's gift-giving, so that you can be a bull in 2021.

Luxury goods

LOUISVUITTON

The Year of the Ox limited edition "ox split", known as the design of the "ox"

In order to welcome the Year of the Ox, LouisVuitton released the "Ox", which is a new model of the Year of the Ox. LouisVuitton released

savings jar, scarves, necklaces, bracelets and a series of limited items for the Year of the Ox,

not only designed a cute cartoon ox image, some of the Monogram on the single product has also turned into a Chinese red, full of Chinese New Year atmosphere.

One of the most characteristic is the Rodeo fun cow pattern square scarf, its design is

a cow split image stacked on the Louis Vuitton hard case,

Background is a large Monogram pattern, the edge is also decorated with intricate bell pattern, interesting. There is also a necklace style design to the whole series of theme of the cattle image as a pendant image, in the chain with the LV logo; bracelet style design is a combination of metal cattle and LV classic prints. For LouisVuitton's limited design for the Year of the Ox, netizens have different views, some people think it does not look good, some people think that the image of the "ox split" is quite cute,

It means "oxen", giving people a kind of ugly and cute! The first is a new one, and the second is a new one, and the third is a new one.

GUCCI

DoraemonxGucci co-branded series, Doraemon for "gold"

To welcome the upcoming Chinese New Year, GUCCI Creative Director Alessandro Micheli will be the popular anime character Doraemon into a series of single product creations,

Gucci's creative director, Alexandre Micheli, has been working on a new series of products to create a new collection for the Chinese New Year.

To celebrate the upcoming Chinese New Year, Gucci Creative Director Alessandro Micheli has incorporated the popular character Doraemon into a series of items,

launching the Gucci DoraemonxGucci New Year's Eve 2021 co-branded collection,

which includes shoes, bags, totes, small leather goods and headwear.

The Doraemon in this co-branded series not only appeared with its classic blue cat robot image, but

also put on a gold tone bull costume, wearing a golden horn,

incarnated for the year of the bull specially created for the playful disguise shape, in the GG logo on the various postures of the playful and adorable, to open the new year's good luck. It is worth mentioning that the collection also includes a recyclable green bag with the special gold Doraemon color printed in blue and the Year of the Ox, as well as a special hangtag marking the 50th anniversary of the Doraemon manga,

which is both environmentally friendly and symbolic at the same time.

Watches

Vacheron Constantin

The Year of the Ox, a rare collection

In the Year of the Ox, Vacheron Constantin celebrated its 11th Chinese Zodiac watch. This time, the Métiersd'Art TheLegendoftheChineseZodiac, the Year of the Ox,

has been launched in a limited edition of 12 pieces in rose gold and 12 pieces in platinum.

The watch is inspired by the indomitable spirit, loyalty and perseverance represented by the Ox in the Chinese Zodiac. Inspired by the art of paper-cutting, the watch combines a variety of techniques such as gold engraving and enameling, and uses platinum or rose gold, respectively, to carve the Ox motifs in different styles, which are echoed on the case.

The watch is also available in a limited edition of 12 pieces in rose gold and 12 in platinum.

On Weibo, a netizen commented, "The cow 'type' pattern is so vivid that even the cow's fur and eyes are carved quite well." At the same time, the dial of the watch adopts a semi-embedded design, with the Chinese style of flowers, branches and leaves in the gold carving pattern into each other. The number of Vacheron Constantin's Year of the Ox watches*** is 24,

showing the great collector's value.

Piaget

Limited edition of the Year of the Ox, an elegant model

To celebrate the Chinese New Year, the Year of the Ox, Piaget is launching

a limited edition of its new Altiplano Ultra-Thin collection.

Additionally, Piaget is launching the new LimelightStella Moonphase, and a selection of watches and jewelry from the Possession collection.

It is reported that the Piaget Year of the Ox Limited Edition watch was created by renowned master enameler Anita Porchet, using Grand Feu filigree enameling,

depicting the Chinese zodiac sign of the Ox on the dial of Piaget's iconic Ultra-thin Altiplano collection,

and is equipped with a black leather strap and an 18K white gold pin buckle, showing that the watch is the best of all worlds. The watch is fitted with a black leather strap and an 18K white gold pin buckle for a touch of elegance.

Beauty

Clinique

Year of the Ox limited edition packaging, Q version of the cow head modeling cute

In order to meet the 2021 Year of the Golden Ox, Clinique once again will be combined with the concept of the Year of the Ox,

Launched the "calf A MO playing bright" Year of the Ox limited edition packaging version.

In this new limited series, including a Q version of the bull's classic daisy highlights, as well as a limited version of the golden calf cap version of the core butter. In addition, Clinique's New Year's limited edition products also include the new packaging of the laser bottle and the net red powder water.

While Clinique has not upgraded its products this time around, it has associated the New Year's celebrations with its product prints. Golden Calf Highlight Limited Edition

The classic braid embossing is transformed into a cute little golden cow embossing,

with the most popular highlighting color champagne gold, perfectly presenting the "golden cow". In addition to the eye-catching cute shape, the powder quality is also very detailed and translucent, many users said, "Brush on the face does not show pores, gently wipe to create a detailed sense of luster, brighten the contours of the face.

L'Occitane

The Year of the Ox Blessing Gift Box, a gift for the New Year

In 2021, L'Occitane's New Year's Eve collection

created the Year of the Ox limited edition Starlight Bottle Skin Essence and Sweet Lentil Body Collection.

The "L'Occitane Starlight Bottle Base Serum" limited edition is packaged in Chinese red to convey good wishes, and the "L'Occitane Year of the Ox Limited Edition Sweet Lentil Firming Series" is packaged in a Provencal calf for the New Year, which is a sign of good fortune for many years to come.

In addition, L'OCCITANE has also incorporated elements of the Year of the Ox into the creation of its limited-edition products for the New Year, launching

a four-piece limited-edition gift box in the Chinese market featuring a hand cream made of shea butter.

L'Occitane's limited-edition packaging for the New Year includes the "Smiling and Happy" lucky cow, the "All's Well" moisturizing cow, and the "Youthful and Beautiful" elegant cow,

The tide of play

The Palace

New Year of the Ox Box, Kang Xi's Royal Pen

New Year of the Ox, the Palace Cultural Services Center produced

New Year of the Ox Box,

containing the large Chinese character of good fortune, small Chinese character of good fortune, the God of the Door, Spring Festival Couplets, crosswords, red envelopes, blind boxes and other items. The item. According to the introduction,

Couplets were written by Emperor Kangxi for the Changchun Palace,

meaning that in times of prosperity, all the four seas are spring; "Fu" character for Emperor Kangxi for Empress Xiaozhuang, meaning "more children, more talent, more fields, more life, more happiness," known as the "world's first blessing", "the world's first blessing". It is known as "the first blessing in the world".

In addition,

The Year of the Ox limited edition blind box also contains six types of lucky oxen,

these are Wanfu Ox, Jin Caixiu, Daji Ox, Changle Ox, Shun'an Ox, and Niuqi Chongtian. Each set of two randomly placed in the box, consumers can buy and open to see what the new year's luck most prosperous? The new year will be a new chapter. At the same time,

the use of the "blind box" format,

will also stimulate consumer expectations, bringing a full of surprises.

Lego

"Traveling to celebrate the New Year" series, the overall details are full of heart

When the Lunar New Year arrives, LEGO released

"Traveling to celebrate the New Year" series of new products,

containing the story of the year, the new year, the new year, the new year, the new year, and the new year.

The new series of "Going Around for the New Year" includes the sets of "The Story of the Year" and "Chinese New Year Lantern Festival". The packaging style of the two sets remains the same as the Chinese New Year special edition, priced at 699 yuan and 999 yuan respectively.

The New Year's Tales set is set in the snowy north, and includes traditional Chinese customs such as driving away New Year's beasts, lighting fireworks, and sticking on door gods. The Chinese New Year Lantern Festival set is the scene of the Lantern Festival on the 15th day of the first lunar month in the south, which includes exquisite Jiangnan courtyards, bridges and bustling lanterns.

There's also the Year of the Ox limited northern winter model priced at 699 yuan,

which is very popular among consumers. Xiaohongshu netizens said, New Year's Day zero fireworks, icicles on the eaves of the North, lanterns on the door, etc., the story of the year of the collocation process found in the overall details full,

New Year's beasts with the design is also very good.

Gifts

Montblanc

New Year of the Ox limited edition writing instruments, highlighting the brand's ingenuity

Montblanc Montblanc in celebration of the Year of the Ox, released a series of auspicious limited edition of the Year of the Ox writing instruments.

The cap of the pen is hand-engraved with a lifelike cow pattern,

and decorated with corn around it, symbolizing hard work and a good harvest, while the auspicious clouds above it signify good luck. The champagne gold colored barrel of the pen is covered with auspicious cloud totems, representing the attraction of wealth and prosperity,

and the end of the pen is inlaid with aquamarine, the birthstone of the Ox.

It is reported,

This pen is limited to 512 pcs globally,

The limited number comes from the lucky number 8x8x8 which symbolizes the same sound as "hair", and not only the number of hidden mystery, 925 standard silver cap also shows the brand's ingenuity, reflecting the good wishes to the fullest. In addition,

Montblanc limited series also comes with a gold Year of the Ox notebook,

Cross-grain leather cover handmade, engraved with the cow pattern, the overall highlights the high-level texture.

Roseonly

The Year of the Ox Forever Rose Gift, bringing a new experience of romantic senses

In 2021, as a high-end love token brand Roseonly launched the Year of the Ox limited edition,

To create a sense of budding with the vitality of the "cowboy heart" doll,

Here is the Year of the Ox Notebook.

The word "cow" also means "stay", which means "leave love in your heart".

This time, Roseonly has made use of the image of the cow to create a variety of limited edition models for the Year of the Ox,

including the "Cow in the Heart" series of flower balls, music balls, bells, and high-end customized series,

prices ranging from more than a thousand to tens of thousands of dollars, to meet the different needs of consumers. Among them, the budding rose cow is selected about 450 roses, to further create a sense of budding rose cow doll, a blend of small golden horns and cocked tail, the image is very playful and vivid;

Products deliberately use a more translucent acrylic cover,

Let the gift full of love can be more thorough protection, through high-transparent material, further bring the new experience of romantic senses.

3C

Apple

AirPodsPro limited edition for the Year of the Ox, to meet the personalized needs

January 7, Apple launched the first official design for the Lunar New Year -

AirPodsPro limited edition for the Year of the Ox. .

The limited edition headphones have little change in appearance from the regular models, which are priced at 1999 yuan, except that the charging case of the limited edition has a new image of a cow.

In order to meet the personalized needs of more consumers,

AirPodsPro also supports free engraving pattern service,

Support emoticons, text and digital engraving, and can be mixed and matched. According to Apple's official WeChat, the official AirPodsPro limited edition of the Year of the Ox is on sale at AppleStore retail stores and AppleStore online store, limited to 25,400 pairs, each person is limited to 2 pairs.

Huawei

New Year of the Ox limited edition Mate40Pro phone case, color feel was praised

Jan 18 18:08, Huawei for the Mate40Pro users to bring a

2021 "ox" to Qiankun limited edition protective case,

Priced at 99 yuan. According to the party, the cow "turn Qiankun limited edition protective case selected PU material, thin and light stain-resistant, bring a comfortable grip feel, the side of the grip at the bezel-less design, the back of the camera position has a 0.35mm bump, effective protection of the camera, and the Mate40Pro complement each other.

It is reported that Huawei Mate40Pro released in late October 2020, is one of the most popular models of the Mate series. In the Huawei Tmall flagship store "cow" turn Qiankun limited edition protective case comment area, there are many users said,

"tightly sewn, feel great, good-looking",

"High-end atmosphere upscale, cow",

"High-end atmosphere upscale, cow",

"High-end atmosphere upscale, cow",

"High-end atmosphere upscale, cow",

"High-end atmosphere upgraded.

"The red color is very festive, New Year's luck" and so on.

FMCG

Starbucks

Year of the Ox Cup, both festive and creative

New Year of the Ox, Starbucks launched

Lion Series, Koi Series and Cow Series Cup,

the symbol of celebration and good luck of the lion dance, Koi, and the Chinese zodiac ox elements into the product, each of which is stained with Chinese red, details of which are full of Chinese elements and festive. The Chinese elements are full of both festivity and creativity, a sense of New Year and a sense of fashion.

The Lion Dance Fortune Cow stainless steel locking straw cup, for example, the product with a three-dimensional lion head cup cover, exquisite and full of Chinese New Year's flavors; also equipped with a satchel rope, portable and easy to lift, you can put the cup on the shoulder, just like a small backpack; locking straws, gently press to open, very convenient. At the same time,

Starbucks will use Chinese elements this time, but also harvested a wave of good feelings.

Many netizens chimed in, "Starbucks is not selling coffee, but selling cups," and "I have to say, really understand Chinese culture".

Nongfusanquan

"Golden Bull Zodiac bottle" series, there is a story and a moral

This year, Nongfusanquan launched

"Golden Bull Zodiac bottle" series,

there is a story and a moral. Product packaging, the series of materials used are glass, the bottle is a drop-shaped, the Golden Bull Zodiac bottle design is divided into two versions of the pattern, covering different content:

A bull to the image of the presentation,

meaning that run to the full of expectations of the future; the other pattern is composed of a bull father, mother, calf

*** with "family of three",

presenting a warm scene of "licking calf love".

It is understood that Nongfushanquan Zodiac glass bottle of water this year is still only to send not to sell, limited to 200,000 sets, you can through the official "golden ox to welcome the spring, good water prosperous wealth" WeChat small program to participate in the interaction, to win the set. In addition,

Nongfushanquan special also launched a long illustration,

Tells the story of a cow named "Xin Chou", carrying water to the ancient gods "mountain spring" between the story, full of meaning.

Snacks

Liangpinpuzi

Niuqi full of gift packs, with a variety of beef products

In 2021, Liangpinpuzi launched

Niuqi full of gift packs,

net content of 586g/box. Inside the gift box, there are six products including Hot Pot Beef, Diced Beef with Five Spices, Diced Beef with Five Spices, Shredded Beef with Lightning Shadow (Spicy Flavor), Spicy Beef, and Beef Tendon (Spicy Flavor).

The gift pack is packed in red color,

with the Chinese zodiac sign of the golden calf printed on the top, which is an auspicious gift.

The boxed set is presented in small individual packets, priced at 145 yuan, and the corresponding promotional activities. There are many consumers said, "Beef combination of special recommendations, the amount is very full, the flavor is very good, cost-effective", "are individually packaged, eat up very convenient", "very tasty snacks gift package, children love! ".

Dove

12 Chinese Zodiac Customized Gift Boxes, Interpretation of Strong Chinese New Year Taste

This year, Dove launched 12 Chinese Zodiac Customized Gift Boxes,

Package is made up of the golden color of the beast, the Golden Bull,

Joyful red wrapped in an iron box, which implies that "the Golden Bull is dedicated to the good fortune, and 'red' luck is in the ascendant. Red Luck".

Inside the gift box, each chocolate has a Chinese zodiac sign printed on it, and the super cute beasts are online to send blessings. For example, Jin Gui Pu'er tea-flavored sandwich milk chocolate on behalf of the "bull" gas, red bean flavor sandwich milk chocolate on behalf of the "snake" good spring, bergamot-flavored black tea sandwich milk chocolate on behalf of the "tiger" tiger and so on. "

The 12 Chinese Zodiac customized gift boxes,

interpret a strong Chinese New Year flavor.