Xiami Music's team members said in their farewell letter that in the past 12 years, every iteration and update of the product, Shrimp hopes to be more pure: return to the music itself, so that every user can discover their own new world of music. In the acquisition of music copyright content, it failed to meet the diverse music needs of users.
Key opportunities and copyrights have become the frustrations that Xiami Music can't bypass. According to public information, Xiami Music belongs to Alibaba's innovative business group. In 2008, Xiami Music went online. In the same year, it was invested by Shenzhen Venture Capital. In 20 10, it was invested by Shanda. In 20 13, Xiami Music was taken by Ali.
After Ali bought dried shrimps, in March 20 15, Alibaba merged Xiami Music and Tiantianyingmei to form Ali Music. When Ali Music was founded, domestic online music encountered the strictest copyright order. The online music industry has suddenly changed, and the industry has entered the era of legalization.
From the perspective of strategic decision-making, many people in the industry believe that Xiami Music's missed era is more due to Ali Music's focus on the new product Ali Planet. When Ali Music tilted its resources to Ali Planet, the development of Xiami Music failed to sustain the previous momentum. However, this new product quickly fell, and Ali's musical dream can be said that the first step was broken on Ali planet.
Xiami Music content:
In terms of music classification, shrimp has a very detailed list of music styles. It includes 24 major style categories, and there are dozens of sub-categories in each major category, which together have hundreds of music style types. After clicking into each music style label, the outline of the music style and the representative tracks and artists will be displayed, which is very convenient for users to understand.
In addition, the shrimp also opened the channel for users to modify. Any user who finds that the information of an album or artist is inaccurate or incomplete can add and modify it by himself, then indicate the source of the information, and then modify and supplement it after the background is verified. Users can also add albums in the shrimp independently and openly. After the album materials are approved, they can upload audio to the music library, which takes only two days at the earliest.
In terms of music recommendation, shrimp tilts its weight to minority music. In the nearly 6 million music library of Xiami. com, the proportion of songs listened to by more than 5,000 independent musicians every day is about 1 1%. Some musicians were discovered and recommended by some listeners from the tail of the long tail, and finally became famous.