For China people, Chinese food has deeply irrigated everyone. If human beings want to inherit this food culture, they must give it a soul. At this time, the word copywriting appeared, which not only gave the soul of food, but also gave the brand of catering industry the opportunity to package food.

In recent years, the rise of food documentaries such as China on the Tip of the Tongue, Jianghu Breakfast, One City Blind and China Taste has brought food to a new stage, which has made many people feel good about watching food programs. In addition to these video clips, there are also brand food copies, and you can also feel the unique charm of food through words.

The night is long and the day is short, so keep warm around the pot.

One pot for two, three meals in four seasons, five flavors and six meals.

Be a companion doll later than dad gets off the table.

Don't change your mind and be a "silly child"

Mom loves to eat more than just fish heads.

Haidilao, as the first choice of food industry and the leader of hot pot industry, has become the leader of Haidilao catering brand category, putting customer service first. Get from it: "One pot for two people, three meals in four seasons, five flavors and six meals." Poster copy can feel that hot pot is not a carnival of a group of people, but also a time of solitude.

In this regard, at last year's hot pot festival, Haidilao launched a set of scene marketing posters, taking life as the entrance, integrating into the family atmosphere, and creating a loving interaction of hot pot.