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[2022.06. 13 Summary of Ai Jia Personal Brand Entrepreneurship Stage]
0 resources 0 foundation Xiao Bai who doesn't understand business, how to break through the bottleneck of entrepreneurship in 9 months and realize a gorgeous turn from offline to online?

Hello, I'm Ai Jia. I am a teacher of children's reading thinking and an entrepreneurial teacher of children's reading thinking. I have been engaged in psychology teaching for 9 years and have more than 8 years of experience in guiding children's reading and thinking training. Through the systematic and professional "four-dimensional integrated training method of deep reading", 1000+ children have been helped to improve their four abilities of reading, thinking, expressing and writing. Let children never love reading, can't read, can't understand, can't read deeply, can't write after reading, and can't express themselves, so as to realize the ideal state of loving reading, being good at reading, thinking and expressing.

The epidemic situation+the double reduction of two mountains has overwhelmed many education and training institutions. Although we are not a subject education, it is inevitably affected, which also speeds up our online transformation. In 9 months, I successfully built a personal brand of "Aijiayue Reading Thinking Power" from an online white with 0-based and 0-based resources who didn't understand business, ran out of an online transformation road that everyone could copy, opened up the entire business closed loop, and realized an online monthly income of 50,000+. Looking back on these nine months, it is really the growth of "Top Ten in a Year".

I used to be a business girl with educational feelings. I have a natural passion for education and children. With his excellent professional ability and indomitable spirit, he started his own business in the education industry for more than 9 years, opened a psychological studio and a parent-child photo library, joined the mind map reading and writing course, and developed his own reading and writing course and children's thinking training course, and started classes online.

I have also tried to start an online business, start a litchi micro-class, distribute picture books on a certain online platform, lead a team on an online education platform, and share my reading and writing skills on the video number /Tik Tok, but after all, there is no big improvement. I have been tossing in the education industry, but I have never jumped out of the existing circle. It was not until 20021that the epidemic was repeated and classes were suspended again after class that I made up my mind to transform online. I summed up the experience of these months into three stages.

The first stage is to find a way out and break the strange circle.

"No, I have to find a way out!" A voice reminded me. I suddenly realized that it is impossible to get new results by following the old methods for so many years. Yes, I have been repeating my existing thinking mode and behavior mode. How can we break through? I compare my eight-year freelance career to "living on my laurels". It seems that I have been working hard, learning and growing, but it is actually "boiling frogs in warm water".

Before the transition online, I had been doing children's reading and writing courses offline for 5 or 6 years. I am especially good at developing courses, and I have excellent systematic thinking and frame thinking. The courses I have done have been recognized by my parents, including other peer teachers. With enthusiasm, a person lives like a team, immersed in the cycle of curriculum development, preparing lessons, attending classes and enrolling students, and enjoys it. I take my children to do what I like, and I can earn 65438+100000 a year. I feel that this state is ok.

Because of late marriage and late childbirth, I finally had a son at the age of 32. The child is weak from childhood, and belongs to the kind of worry-free. Spend more energy on him. In recent years, I have been exploring a road that can not only bring a good baby but also create a good career. I finally found the field of children's reading, taking care of children and career, and I feel quite good.

Have you ever been trapped in your own world and felt particularly good about yourself? If you have time to accompany your child, you don't have to look at the boss's face and ask for leave when your child is sick. If you want to do more work, you can do less if you want to rest. I can go to work to take my children to study, and suddenly I want to go home to see my parents, buy a ticket and leave. Very chic, isn't it?

But looking at the children getting bigger and bigger, parents have more and more white hair on their heads ... (I have white hair myself)

Is 1 annual income 100 enough for a 985 graduate student who grew up under a halo and is the best person in others' eyes? Do you really realize your value? I'm getting anxious. Originally, I was a particularly enterprising person. People who started their own businesses when they were in graduate school, and those who were promoted to management in the first year of work, were they bound when they got married and had children? I've always wanted to be an expert in the education industry, and I'm ready to move. It has been buried deep in my heart, but it has always existed.

No, I can't do this anymore. I can't deceive myself in the name of raising children. I must break through those things that bind me and live my true self.

I began to wake up, stepped out of my comfort zone and decided to build my own personal brand with a new look.

So he decisively reported courses such as personal brand realization camp, community operation, and video number production, and opened the road to paid learning. Different courses let me meet different people and walk into different circles; Different courses have also opened the door for me to improve my cognition and thinking.

Actually, now that I think about it, I took a lot of detours. It is a waste of time to use the video number to make short videos, do live broadcasts, learn community operations, etc. when your products and positioning are unclear. , make a lively. People who come here have no suitable products to serve, and the back end is weak. The whole business closed loop is unavailable. But in any case, I stepped into the door of business learning, came into contact with many explosive ideas that I had never heard before, and was addicted to learning.

At this time, the biggest cognitive subversion is "I don't understand business, what is my feeling?"

The second stage: hard work, overload.

Although I have learned some lessons, I feel that there has not been much change in practice. I think as long as you are professional, enthusiastic, love children and love education, you can create your own world online, be recognized and familiar by more people, and help more families and children. But offline is very different, which is very difficult for me who lacks a sense of network. Looking back on the experience of the first webcast class, I can only use the word "hard" to describe it, which is my consistent style.

First of all, what platform to choose to start classes, live broadcast or recorded broadcast, how to recruit students, how to correct homework ... These series of problems have stirred my headache. Fortunately, I have had 2 years of experience in online courses and experienced various types of course modes. I am convinced that what kind of teaching methods are more effective for students. So, I began to integrate the curriculum system, outline, repeatedly modify and optimize, make courseware, and prepare to recruit the first batch of online summer classes. I am busy every day. Grade one, grade two and grade three have 15 classes, and each class has 1.5 hours. It took more than 1 month to prepare lessons, almost every day 1 courseware. During that time, apart from eating, sitting in front of the computer thinking, typing, reading and looking for pictures, every class was a combination of reading and writing.

Then before class, I began to debug the network constantly, at home, in the community reading room, and in the early education center upstairs, but the live network was always intermittent, which was super worrying. I don't understand why the internet used to be good, but it was not smooth before the class started. Later, I communicated with the platform staff countless times and found that I had to change another class type when choosing a classroom. The network problem is finally solved, and a hanging heart finally falls down.

At that time, in addition to online classes, offline work was also carried out as usual, so classes were held almost every day in July, alternating online and offline, with no rest time. Now think about it, it's crazy! At that time, the first batch of online students were recruited through seven days of community public welfare sharing, with 2-3 students in each grade. These students are parents and interested customers who have known me before, waiting for me to start my class. I can't ignore my responsibility to the students. Although there are few people, the time and energy spent in each class are the same. For the first time, the online live class was really launched. Because of lack of experience, unpredictable situations often occur. The only way to deal with it is to think more and prepare more. Anyway, the first online class started smoothly, and most of these students have been paying attention to our follow-up courses now, especially thanking them for their support. It shows that everyone recognizes my professionalism and thinks that I am very reliable.

Overloading makes me vaguely feel that something is wrong. Is this what I want? Every day, like a top, I keep preparing lessons, attending classes and recruiting. To tell the truth, I'm too tired. Don't you just want to fold up time, generate time compound interest, and maximize value on the transformation line? Does the curriculum system still use offline? Where is the steady stream of customers? How can I serve more customers? What do I want to do in the future? How can I enhance my influence and brand? This series of questions made me confused again. ...

In the third stage, systematic learning grew rapidly.

Later, a friend who was studying in a club recommended me another organization specializing in building personal brands, saying that I could try it. The teachers there are very professional and their guidance is very systematic. So, I immediately made an appointment with the teacher for consultation and immediately signed up for study. In this way, in this system, follow the teacher step by step, improve their own positioning, redesign course products, learn business thinking, open up the closed loop of business, and enhance their influence step by step. After studying business systematically, I realized that there are so many core and bottom things to learn to be a personal brand. Facts have proved that it is not feasible to start a business that only knows the specialty but not the business. There is such a group of entrepreneurial groups, they are very hard-working and very conscious. ...

I began to eagerly recruit and transport students while studying. I remember that after the launch of the new product, eight students were recruited in the first phase, followed by the third phase of the second phase ... Today, this reading thinking system training camp course has been iteratively matured, and this "four-dimensional integrated training method for deep reading" has also been deeply rooted in people's hearts. The first batch of young students who came in has now renewed their fees for the third time, and they are growing at a speed visible to the naked eye.

In 9 months, the online income was 50,000+,which ran through the closed loop of the whole business without knowing anything about the business. Although I haven't broken through the goal of earning 654.38 million yuan, I have grown a lot more in this process than in previous years. ?

There are two biggest feelings, one is "entrepreneurship is self-cultivation" and the other is "entrepreneurship is to break the restrictive thinking again and again". There is also a particularly big gain. After knowing more awesome people and subverting a lot of cognition, I am more sure how correct the direction of cultivating children's thinking ability from an early age is. As parents, we must let our children see the world more and see more possibilities in this world from an early age, so that his mind and pattern will be much bigger, he will not be obsessed with things, and his psychological flexibility will be greater. In short, to use the slogan of our creative classroom of thinking magic, "Open your mind, anything is possible!"

Looking back on this road, I bypassed some detours, paid a lot of tuition fees, doubted myself, and the energy was very low. It was not until I stepped on the valve and found the right way that I began to grow rapidly. I summed up the pits I stepped on in the past 9 months, sorted out the key methods of rapid growth, and continued to share them with you the next day and the third day. Thank you for listening! Stay tuned!