What Onion Math has done more successfully is to use gamification design, segments, PKs, etc. to provide a second motivation for students to learn beyond the actual ability to improve, which is to move up the segments in the system, and this motivation has been very robust. It makes a very good internal cycle of user behavior.
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Two Main Lines of User Growth
With a learning product, the main line of user growth motivation is performance improvement (1). Currently, Onion Math has established a more mature and stronger second important user growth driver through comparative competition mechanisms (leaderboards, pk, etc.), which is the rise of segment level (2). Both are key to closing the loop on user behavior and user activity in the product.
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The two lines are complementary and, because real learning ability is not easy to improve and does not easily lead to immediate feedback, the rise in segment level is a visible demonstration of improved ability. The user's progress on both lines should be shown at any time to strengthen, which is the key to user retention and activity.
Core Functionality Experience Analysis
2.1 Taking Classes
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Playing:
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Accompanying exercise:
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The excitement factor for the user on this flow (which determines user retention) is: the motivational nature of the user (to gain knowledge) + how exciting/interesting the lesson is.
Suggestions for improvement in the above process:
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2.2 Trials
The Trials module includes: segment description, practice mode, real pk mode, real-time data, and star ascension tips. The logic of the trial field is: practice mode/pk mode/star secret -->level up -->real-time data in the leaderboard position, but there are two problems:
Practice mode, pk mode, star secret and so on. mode, star ascension secrets, etc. are only for middle school grades 7-9. It's easy to be misleading for people in elementary and high school.
According to the rules of leveling up, the only way to level up is to win in PK, so "Practice Mode" and "Star Promotion Tips" shouldn't be in this module.
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The curriculum is confusing
The current Onion Math is a very simple and easy to use module.
There are supposed to be three kinds of lessons in the current Onion Math - Main Lesson, Star Up Secret, and Specialized Secret. The latter two, as far as I can see, are upgrades and special courses, but they don't appear on the home page or other user-first processes, but rather in the "trial course" where the main focus is on leveling up, and they don't seem to have much to do with leveling up. This is confusing and not very motivating.
As a result, users don't know how watching the videos and doing the questions will improve their abilities when they take these courses. And virtual segmentation is not as motivating to users as actual learning ability improvement, which is why I think the first line (ability improvement) should be the main line.
2.2.1 Exercise mode
Image: https://uploader.shimo.im/f/aR1rgjYGVzMBaM5j.png
Problems:
The word "ladder" doesn't appear at the entrance. After completing an exercise, it says "Completed a ladder exercise". It's confusing (is it the same set as the Star Rising Tips at the bottom?), what is the purpose of the practice mode, and what is the purpose of the practice mode? What is the purpose of the practice mode and how does it improve my ability. This is the same thing I wondered about the course system above.
2.3 PK Mode
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This is a very good feature, which directly increases the motivation to learn by means of PK and competition, and I think the product mechanism creates real value in Chinese.
The bad thing is that the data doesn't synchronize with the grade level the student chooses. The student's grade level is 9th, but the PK mode defaults to 7th.
The pk mode is open to all grades, which can lead to higher grades pk'ing lower grades, which can weaken the competitive drive for users.
2.4 Upgrade Secret
Upgrade Secret:
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Question:
What exactly does upgrade secret mean, I tested it and it should be "LV" will rise, not clearly explained
But the role of LV is not explained anywhere, it is not clear how this mechanism works, it will weaken the user's motivation to raise
Specialized secret:
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All of them are paid,
Improvement: Add a description of the "Specialized Tips", what level they are suitable for, and what their benefits are.
2.5 Incentive system
There are three incentive systems:
Segment: Bronze, Silver, Gold, Platinum, Diamond, Onion
Upgrade channel: pk win
Application of segments.
Friends data and honor level in real-time data are ranked according to the level.
Improvement point: There should be a detailed explanation here about the secret of ascending segments.
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Campus PK Tournament:
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Cutting from the student side and using this collective honor for the students to pull new ones is a very good way to do it.
LV level: upgraded by ability value stacking (ability values can be earned by watching learning videos and doing accompanying exercises)
Problem: but it doesn't say what the LV level is for
Onion coins: onion coins can be earned for efforts such as watching lessons and doing accompanying exercises
Purpose: to draw dress-ups and dress up your virtual image
Improvements:
The home page alone should convey the secrets to obtaining each level and honor. Real-time data should be on the front page.
Segments should have a percentage added to let students know where they stand
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2.6 Payment Process
In the course of study in the course part of the course is charged, a charge prompt appears:
Concept lessons in the main course are free, problem solving lessons are charged or limited;
Some topics in the ladder course are charged
Specialized secrets are charged
Bad point: new users are not clear about the logic of charging (concept lessons in the main course are free, problem solving lessons are charged. However, because many of the charge lessons written free of charge, but the user is not very easy to rationalize this logic), not clear if the user does not know what they spend money to upgrade can buy.
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Optimization suggestions
Added Module
Student's Error Book
An important point of deliberate practice is to work on your weaknesses, and to make sure you have an error book.
Future functionality outlook
Student's own knowledge graph
Currently the main body of the app is the knowledge points and lessons. The user's data is also attached to the main body, and the premise of optimization is that you need to know where you are weak, so it is clearer to have a student's knowledge map, and students can target.
Tailor-made plans for students
If the topic can be graded, it can be recommended according to the student's training situation with the learning plan, which can be used as a fee-based function.
User motivation improvements
As mentioned above, the two motivation threads for user growth in Onion Math are: improvement in grades (1), and increase in level (2)
User progress in both threads should be displayed at all times.
Based on the above, there are the following suggestions for improvement:
Increase the identification of students' actual learning ability segments
Students should be divided into several levels, e.g. conceptual consolidation, flexible application, problem optimization, and comprehensive application,
Problems with the display of the curriculum system
It should be displayed according to the level of the curriculum, and in particular, star-raising tips and special tips etc., should be taken out.
Home page display optimization
The home page should increase the actual learning ability of the students to improve and paragraph points to improve the data, such as
The student's learning time
Demonstrate the student's mastery of the knowledge points, and need to strengthen the place (the concept of consolidation, the flexible application of the optimization of the question, the application of the integrated
The student's paragraph and the improvement of yesterday's situation