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The basic of the short video

Shooting short video of the introductory foundation

Shooting short video of the introductory foundation, short video in recent years the development of very quickly, its short and fast characteristics of the modern people to seize the needs of the community, but also to make the community sprouted many short videos of the media people, want to shoot short videos need to master to shoot short video of the introductory foundation, the following one to learn.



1, learn composition skills

No matter what the content of the shooting, you must learn the basic composition, know how to use the right composition, you can shoot the picture you want, and will not appear to be ordinary picture.

2, keep the picture stable

In the process of shooting, be sure to use the tripod, to fix the shooting equipment, to maintain the stability of the picture, but also the premise of the presentation of good video content.

3, good use of push and pull shooting techniques

Shooting video is dynamic, so the push and pull of the shooting techniques, for the presentation of the video, is also a great help, be sure to learn these basic operations.

4, good use of light

Ensure that the shooting of the light, but also to make the video picture better foundation, therefore, make good use of some reasonable light, will make the whole picture more special.

5, keep the appropriate length of the video

Too long video, will also affect the overall perception, keep the video screen within 60s, so you can easily achieve the effect of publicity, novice to do it is not too difficult.



First, the shooting equipment

In fact, for newcomers to the short video industry, it is not necessary to buy a DSLR camera, handheld stabilizers, lights and other professional filming equipment. You can start from the cell phone shooting to start, because now the cell phone shooting function is also very comprehensive, for example, like the Apple cell phone, Huawei mate, OPPO and other cell phones are very powerful photographic function, basically can meet the newbie's . The first step is to make sure that you have the right camera for the right job.

1, cell phone shooting video

What's more, the novice for some of the basic skills of shooting or industry knowledge is not very understanding, rashly choose to shoot a single counterproductive, may be counterproductive, and the purchase of professional filming equipment and have to spend a sum of money, so we can choose the cell phone to shoot the first into the industry.

2, DSLR

Of course, here is not necessarily required to do short video must be produced from the cell phone shooting, if you say that you understand some of the basics of shooting. At the same time the team's operating funds also have a surplus, then it is recommended that you can consider the choice of some professional SLR equipment shooting. For example, our operations team purchased a Canon 5DsR DSLR in the early stages, and equipped with a 24-70mm lens set.

The reason why we chose this camera was related to the requirements of the short videos that our team produced in the early days. The team's early shots were mainly static, with fewer moving shots, and the locations and sets were smaller, so we chose an entry-level DSLR.

3. Shooting short videos

However, after using the camera for a while, the team realized that the camera's performance wasn't as practical as they thought. Because there is no headset and monitor port attached, the audio effect for shooting video is not very good. Therefore, with the development of post-production video production programs, the static shots of shooting scenery gradually became less and less, and began to shoot dynamic shots mainly of people. In this case, it is difficult for an entry-level DSLR alone to meet our needs. Especially in the recording of the program, there is only one camera position, a mid-range scene is really looking a little low.

Later on, I bought a Canon 5D3 plus 24-105mm set. The second still chose a DSLR camera because the first had already chosen a DSLR, we are already familiar with such a production process, do not need to spend too long to adapt to the new machine, and more importantly, can ensure that the format of the material is uniform. The Canon 5D3 proved to be really better than the previous one, and basically met all aspects of our needs.

Second, tripod

Shooting short videos in addition to the shooting equipment, you also need to have a shooting bracket or tripod. Especially when shooting some special large shots, it is necessary to rely on a tripod to complete. We suggest that the team making short videos try to choose a tripod when choosing a video camera's tripod. Don't think that a small tripod has no impact, in fact, the impact is still quite big. Because when shooting footage need to quickly capture a bit, this time it is used in the field. In fact, the biggest difference between a DSLR tripod and a video camera tripod is that the video camera tripod to shoot video is more stable, and can better accomplish some of the push and pull up and down of the lens action.

Three, lighting equipment

Familiar with the photography partners should understand that the lighting has an important impact on the quality of the picture. Generally speaking, when newbies start shooting short videos, they are not very concerned about the skills and principles of lighting, and it's good to be able to use lights to brighten up the shot. If you do have requirements for the lighting effect, for example, we have to shoot the production video at night, you need to arrange the light, you can choose Taobao model shooting some light box equipment, the price is not very expensive, one or two hundred or so can solve this problem. Brightness, then, try to choose a high brightness light.