1. Risk of capital investment. Risk of return on investment. Industry threshold risk 4. Industry competition risk.

I. Risk of capital investment:

In the early stage of starting a business, too much capital investment will definitely lead to high risks. Doing business means putting in less and producing more. Capital investment from high to low: a, cosmetics investment is the highest (caused by buying a large number of products). High decoration, more purchases, the investment is often more than 65438+ 10,000.

B, clothing is second (caused by seasonal backlog of goods). Decoration, plus purchase, investment of more than 50 thousand.

C: Less investment in accessories (less investment in products). Simple decoration purchase, minimum investment1-20,000 or so.

D, less catering (equipment investment). Decoration and equipment purchase, with an investment of 30,000-50,000 yuan.

Second, the risk of return on investment: do any business should pay attention to return on investment.

A, cosmetics have a high return on investment, but the shelf life of the product is short (2 years), and it is worthless after expiration.

B, the return on clothing investment is 50%, but seasonal pressure on goods greatly reduces the return, generally 30%.

C. The return on investment in catering is 50% normal, and it can be purchased at any time and sold at any time.

D, jewelry industry, reaching 70% or even higher than 90%. There is no seasonal pressure on goods, and they are sold when they enter.

Third, the industry threshold risk:

A, cosmetics: high threshold, large investment, understanding skin quality, national quality certification, high threshold. It takes years of experience.

B, clothing: high threshold, understand the fashion trend, know how to choose goods, know how to display, number, promotion, inventory processing, etc.

C, catering: there are good recipes and good chefs, but the quality of hygiene is high, and there is a lot of smoke. Young people are unwilling to do it.

D, jewelry threshold is low, there is no seasonal pressure on goods, products are cheap, and customers are not picky. You don't need special experience to enter the business, and it's easy to operate.

Fourth, the industry competition risk:

A. Cosmetics: The competition of big brands in shopping malls and supermarkets for daily use, and the competition of specialty stores in commercial streets for cosmetics have increased the risks of the industry.

B, clothing: there are clothing stores in commercial streets everywhere, and brand competition and price war in shopping malls are becoming more and more difficult.

C. Catering: All kinds of hotels compete with special snacks and survive in the cracks.

D, accessories: emerging industries, with many only children, large market, few big brands and less competition, are relatively easy to do.

Fifth, other industries, such as online stores and 300 million online stores, need to be promoted, understand technology and have great competition. Is there room for development?

The above analysis shows that entrepreneurial selection projects and jewelry investment are industries with relatively low risk, quick return, low threshold and low competition. Is that so? Jewelry manufacturers, direct supply.