history
Wu Jinghong/KLOC-0, an overseas Chinese engaged in the catering industry in the United States, returned to China in 1985 and founded the first "California Beef Noodle King". 1993 registered its trademark in China. 1996 registered a trademark in the United States, which belongs to Manulife International Company of the United States owned by Wu Jinghong.
Another "Mr. Li California Beef Noodle Restaurant" was founded by Chongqing native Li Beiqi, an overseas Chinese in California. From 1972 to 1974, he opened three "beef noodle king" restaurants in Chinatown, Montreal Park and Alhambra in Los Angeles, and expanded to seven in 1979. After that, he opened a franchise store in China under the name of "California Beef Noodle King".
Beef noodles are not common in California, USA. The raw materials of the above two "California Beef Noodles", including noodles, beef, spices and production technology, all come from China. The name "California" is just a marketing strategy.
lawsuit
There are many "California beef noodles" in China. Manulife International successfully sued Tianjin "Golden Chopsticks, California Beef Noodle" and in 2007 began to sue the chain store "Mr. Li California Beef Noodle Restaurant". At the same time, Wu Jinghong's "California Beef Noodle King" was also accused of cheating by lawyers because it was not from California.